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Posts tagged with David Jones

David Jones's website gets a major upgrade, but there's room for improvement

Australian fashion retailer David Jones recently launched a new website as part of a wider effort to improve its digital offering.

David Jones’ old website was unveiled to the public back in 2010 but failed to really take off, thanks in part to a number of usability issues.

Problems included a poorly designed shopping cart, a lack of product information and no on-site search function.

To make sure the new site doesn't repeat these mistakes, David Jones has hired a highly regarded fashion photographer to manage the imagery and copywriting for the site’s 90,000 products and is working with IBM to develop the backend.

It’s hoped that the new site will lift online sales from below 1% of revenue to 10% or above.

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