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Posts tagged with David Kang

Q&A: David Kang of Hearst Magazines on content extensions

David Lee Kang

As Hearst Magazines refines its approach to print and digital in a quest for more consumer-generated revenue, the publisher has created a new function, creative director of content extensions, and installed veteran David Kang in the role.

Kang is now charged with extending such legendary brands as Seventeen, Cosmopolitan, Redbook, and Good Housekeeping.

The executive was freshly tapped from Rodale, where as SVP/GM of Rodale.com, he helped turn The Biggest Loser Club into a $100-million + online diet and health products franchise.

I talked with Kang about his plans for Hearst.

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