Posts tagged with David Meerman Scott

Six content marketing trends to watch this year

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.  

When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Here are six content marketing trends to watch in the next 12 months...

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ICOA / Google Scandal: PRWeb’s fault, or an online culture obsessed with the ‘Big Four’?

The genie is now out of the bottle on a mass scale around something that most content marketers have known for several years running: to be noticed in today’s online news world, you must stand on the back of giants: Amazon, Apple, Facebook and Twitter.

UPDATE: Note that Techcrunch, The Next Web, Silicon Alley Insider, GigaOm, AllthingsD and The Associated Press ALL posted based off the fraudulent press release, not just Techcrunch

In case you’ve missed the news, the search, public relations and online journalism industries are all in an uproar over a fake press release that was written and distributed over PRWeb in order to generate a stock boost for the offending company.

At the center of the scandal, ICOA Wireless, a U.S. provider of wired and wireless broadband internet networks, who yesterday distributed a release claiming that the company had been acquired by Google for $400m.

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