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Posts tagged with David Payne

Are web users ready for the :30 spot?

tv commercial

A new company wants to bring a not-so-innovative format to online advertising:a "deliberately interruptive" :30 ad spot -- just like the ones you get on your TV.

ShortTail Media plans to beta test its Digital 30 (D30) ad this summer, a full-screen interstitial that will run :30 and :15 second spots.

Mediaweek reports David Payne, former head of CNN.com, founded ShortTail and has been busy meeting with top-tier publishers to convince them to sign on for tests. Reuters has reportedly committed,  while MSNBC.com and Weather.com are giving the proposal some serious thought.