Posts tagged with 'David Rogers'
For the last 10 years, David Rogers has been the executive director
of Columbia Business School's Center on Global Brand
Leadership, focusing on branding
issues for researchers and executives. Three years ago, the Center began the BRITE conference, an event focusing on how technology is
transforming brand building. His latest book, "The Network is Your Customer: 5 Strategies
to Thrive in a Digital Age," will be out this fall.
This year's BRITE conference begins Wednesday. I caught up with David to discuss what he's got on deck at Columbia this week, and how brands should work with technology today.