Posts tagged with Dbq

Introducing the DBQ, perhaps the ultimate digital marketing performance metric

I overheard a CEO last week ask the marketing guy: “Hey, are we any good at generating business using digital?” Easy enough question right, but if you consider it for a while, holistic metrics like ROI and ROMI do not fully offer insight into whether a company is maximizing its digital business opportunity.

But how can we measure this? Enter the Digital Business Quotient (DBQ).

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