Posts tagged with Ddb Worldwide

DDB unveils Facebook 'I Care' button on MTV Voices

DDB Worldwide has unveiled an ‘I Care’ button for Facebook, pitched as a more appropriate way to show support for charitable causes than the social network’s ever-present ‘Like’ alternative.

The world's first ‘I Care’ button is now live on MTV’s Voices hub, following a period of beta testing.

MTV describes the site as “an international platform that highlights socially positive and inspirational content produced by a select team of global correspondents, international and local music artists and MTV's audience”.

2 comments

Facebook fans: you find them, they don't find you

Back in the 90s, brands had to answer the question: "Do you have a website?" In 2010, brands are increasingly having to answer a similar question: "Do you have a Facebook Page?"

In some respects, Facebook Pages are the new web pages. With more than 500m registered users and counting, Facebook is to brands today what the internet was to brands in the 1990s when the consumer internet was in its infancy.

13 comments