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Posts tagged with Dealmaking

To go exclusive or not: dealing with the dilemma

In many industries, companies often find themselves facing a simple proposition: a deal that requires exclusivity. Online, such a deal may take the form of a relationship with an advertiser, a vendor, or a business partner.

Deciding whether or not to do a deal that requires exclusivity can be tough. Such deals almost always come with clear advantages and disadvantages. Here are a number of the most important to consider.