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To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.
It follows a recent post that flagged up five great examples of social media marketing excellence.
To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.
#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.
A recent survey into the functions that consumers most want to see in smartphone apps found that, aside from money saving offers, people value the ability to locate physical stores and to purchase items directly from the app.
Though the research, commissioned by Adobe, was a closed question so respondents were restricted in what they could answer, it highlights the local intent associated with activities on a smartphone.
To find out whether the UK’s top retailers are catering to this need, I tried out four shopping apps on Android to see how easy it is to find store location and contact details...
Debenhams announced today that it will be providing free wi-fi in partnership with O2, in all of its 167 stores.
The wi-fi coverage will allow customers to access information about products, view reviews, order out of stock items, and receive discount vouchers straight to their mobiles.
This is a smart move from Debenhams, and one which addresses the threat of mobile use in store and turns it to the retailer's advantage.
Statistics from Debenhams provide further evidence of the value of mobile commerce to retailers, with its iPhone app bringing in £1m in sales in five months.
Following the early success of the iPhone app, Debenhams is now releasing apps for Android and Nokia devices.
Debenhams recently launched a mobile commerce app for iPhone users, which forms one part of an increased focus on multichannel from the retailer.
I interviewed Debenhams strategy and online marketing controller Harriet Williams about the new app, plans for using QR codes, and Debenhams future mobile releases..
While M&S and John Lewis went for mobile websites, Debenhams released a mobile commerce app for iPhone last week, thanks to the volume of visits to the main site from iPhone users.
The app also features a barcode scanner, the first used by a high street retailer, which should make the app useful for researching products and prices offline.
Debenhams launched a brand-new version of its website earlier this week.
As well as revamping the site, the retailer has added new product lines, including electricals, though this has been outsourced to Buy It Direct with a separate checkout.
I've been trying out the new site to see if the user experience has been improved...
Next held a sale over the weekend, but it seems that its website wasn't properly prepared for the extra traffic, and many customers were asked to queue to enter the website.
I tried to access the Next sale a number of times on Saturday morning, and was asked to wait for up to six minutes on various occasions, while for others it was up to 20 minutes. Not good...
Several online retailers, including ASOS, Argos and JD Sports, have recently launched clearance sites to provide an outlet for older stock, and appeal to bargain hungry web shoppers.
Debenhams is the latest retailer to follow this trend; yesterday it launched Outlet, which sells discounted products all year round. I've been trying the site out...
Some of the UK's leading high street names have been revealing their retail figures for the Christmas period so far this week, and though high street sales have been affected by the credit crunch, e-commerce is still a growth area for these companies.
Today, Next and Debenhams both reported a drop in their like-for-like sales for the period up to and including Christmas, and both reported a rise in online revenues.