Posts tagged with 'deliverability'
Emails from social networks are marked as spam 100% more often then those from other sectors, and in the case of Friends Reunited, one in four of its emails failed to reach the inbox.
According to Return Path, the deliverability issue is partly a result of spam complaints from recipients, which suggests that social networks need to take a closer look at the issue.
In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.
Today’s musings are on
deliverability, more precisely how important Internet Service Providers
(ISPs) are to getting your precious email marketing campaigns into
They’ve been changing how they monitor what is
spam and what isn’t, which means us marketers need to make sure we’re
on top of this and reacting accordingly.
Email deliverability is still an issue for companies, with an average of just 79.3% of permission-based commercial emails reaching inboxes in Canada and the US.
This statistic comes from a Return Path Deliverability benchmark report, and suggests that a significant proportion of marketing budgets are being wasted.