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Generally speaking, US retailers seem to have adapted to Twitter more effectively than their UK counterparts, with some great examples of successful engagement with customers on the site.
Dell and Zappos are two firms that have often been given as examples, but there are plenty of others. For example, Threadless has managed to acquire an impressive 90,000 followers on Twitter by running competitions to design T-shirts.
I listed UK retailers on Twitter last week, and it was hard to get a list together, and many of the big names are missing. Creating a US list has been easier, but if I have missed any, let me know...
Having looked at the use of Twitter by charities in the UK, and being impressed by number of organisations that have used it to promote their causes, I've decided to take a look at how many retailers are using the service.
There are some great examples of companies using Twitter in the US; Zappos has used it to communicate with customers and for marketing purposes, while Dell says it has made $1m in sales from using Twitter.
So how many UK retailers have signed up for a Twitter account?
Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.
I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.
We've been talking a lot about Twitter lately. Everybody has. The popular microblogging service continues to grow rapidly in popularity and seems to be making the transition from a first-adopter favorite to a bona fide mainstream property.
But as it does so, the one topic that can't be avoided: Twitter's lack of a business model. Despite the fact that it has raised a lot of money from venture capitalists, at some point the legions of loyal Twitter users will want to see their favorite service fly under its own power. That means that a scalable and sustainable business model must be developed.
Move over Dell. You're not the only company looking to turn social media into a medium for loyalty marketing.
If you wear shoes (who doesn't?) and want to be part of an exclusive club of VIP shoe buyers, you have less than 200 minutes to become a Zappos.com VIP. Zappos.com, of course, is the online shoe retailer whose CEO, Tony Hsieh, has made extensive use of social media, namely through Twitter, where he has over 50,000 followers.
Dell is one of the most prominent brands leveraging the popular microblogging service to interact with customers and potential customers and has a whole portfolio of Twitter accounts that are managed by real Dell employees who have names and personalities.
According to Dell, its use of Twitter has led to more than $1m in revenue. While that's a miniscule amount for a company that does billions in revenue every year, Dell has embraced social media like few other companies and deserves a lot of credit for making a real effort.