Posts tagged with Deloitte

Animation and games industries to get tax breaks in UK

As part of his budget speech last night, George Osborne unveiled a film industry-style tax break that will help to encourage creative development in the animation and games industries.

Aardman Animations was highlighted as an example of British excellence – and Osborne said that the Government intends to keep ‘Wallace and Gromit’ exactly where they are. 


TV still most effective ad channel for driving web traffic, says Deloitte

Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.

The sixth annual ‘State of the Media Democracy’ report, based on responses from 2,276 UK consumers aged between 14 and 75 years old, found that 64% of respondents had visited a website after seeing an advert on TV.

61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only 12% of respondents said a mobile app advert had prompted them to visit a brand's site.


Deloitte says Facebook is worth £12.7bn to EU economy

A new study from Deloitte estimates that Facebook’s economic impact is worth £12.7bn to the EU and Switzerland, supporting over 232,000 jobs.

The report, which was commissioned by Facebook, found that in the UK alone it supports 35,200 jobs and contributes £2.2bn to the country’s GDP.