Posts tagged with Demand

Implementing marketing automation: five key success factors

FunnelWith the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.

4 comments

The price is right: how to price your product or service

You are ready to launch a new product or service. You've spent months developing it, and you're finally ready to start selling.

Then comes the age-old question: what should I charge for it? It's a question that every business owner has to answer, and unfortunately it's one of the most difficult to answer. That's because business owners know instinctively that pricing, perhaps more than anything else, has the power to determine whether you sell a million widgets, or none at all.

2 comments

Creating demand versus time-shifting demand

I have two really bad habits: an interest in global politics and economics. Given the global economic downturn, there's been plenty to read about in both areas.

Recently, I've found an interesting subject in the debate over the 'Cash for Clunkers' program in the United States that has encouraged consumers to trade in their gas guzzling automobiles for more fuel efficient ones. Depending on who you listen to, 'Cash for Clunkers' is an example of Keynesian economics working wonders or it's a wasteful, inefficient government program whose true benefits are overestimated.

3 comments