Posts tagged with Dennis Crowley

Foursquare looks to merge check-ins with coupons

Thanks to supportive venture capitalists with deep pockets, some of the most prominent startups in recent years have been able to put off the 'making money' part of creating a new business.

But no business can survive forever without a revenue model, and for Foursquare, it looks like it's time to make money.

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Foursquare, kickbacks and consumers as media

Foursquare's founder Dennis Crowley has an idea: turn influential social media users into affiliate marketers.

At a panel discussion the other day, he suggested that if you mention a brand, or one of its products and services, and that mention generates revenue for the brand, "you should get some kind of referrer’s fee." He predicted that within a year, "there will be some way for [users] to get kickbacks" through social media platforms.

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