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Posts tagged with Design

nationwide design studio

A look inside Nationwide Building Society’s new CX design lab

Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.

The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.

We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.

code computerlove

Should agencies eat their own dog food & build minimum-viable-product websites?

Does any agency design its own website as if it were a client product?

What should an agency website do? And how do we know if it's worth the effort?


What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

1 comment

What does 'improving customer experience' mean?

Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?

Well, it can mean a lot of things and, as part of Econsultancy's latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.

So, what aspects of CX are companies looking to in 2016?


16 awe-inspiring immersive websites

Lose yourself in a world of web design gorgeousness with these incredible online experiences.

Some are single-serve only, designed to help attract attention or investment. Some were built purely on a creative whim, designed to inspire others to experiment.

Others are fully immersive experiences, where you have to devote significant time to explore the highly detailed worlds on offer.

Digital Cream 2015

Three key takeaways from our Mobile Experience Trends Briefing

Following Google’s 'Mobilegeddon' announcement earlier this year, creating a customer-friendly mobile experience has been at the forefront of many marketers’ minds. 

It was one of several key issues discussed at Digital Cream 2015, an exclusive invitation-only roundtable event where senior client-side marketers can learn from each other about the latest best practice, what’s working and what’s not.


Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.


How to optimise PDFs for search engines

Optimising PDFs for search is one of the most overlooked SEO opportunities available today.

The good news is that it's easy to optimise a pdf and, as well as helping your website gain traffic, it also improves usability.

Google's Mobile Algorithm

How brands should embrace the new Google mobile algorithm

Earlier this year, Google announced that it would expand its use of 'mobile-friendliness' as a ranking signal on 21 April 2015.


10 sneaky examples of hidden website menus

It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.

The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.

Here are 10 examples, each providing a slightly different take on the trend.

Ashley Friedlein Econsultancy Founder

Three digital marketing mega trends for 2015

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. 

In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.

Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001. 


Brand logos in a responsive design age

You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first.

It’s also a work in progress.