Posts tagged with Design

chelsea ikona

A day in the life of... a web designer for a programmatic ad company

Chelsea Ikona is a web designer at Sociomantic, a display advertising company and part of Dunnhumby, the customer science company, wholly owned by Tesco.

What does a designer do for a programmatic ad firm? We're about to find out...

0 comments
waterfall

14 reasons businesses are failing at user-centred design

The importance of design is growing as we demand more digital services. 

Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.

What changes are needed?

4 comments

How Coca-Cola uses design to create a memorable customer experience

Brad Rencher, Executive Vice President at Adobe, kicked off the first day of this year’s Adobe Summit London with a speech on why ‘experiences’ are at the heart of the most successful brands.

Coca Cola is arguably one of the biggest experience-based brands of all time, with both its past and future shaped by how it is able to communicate the idea that there is no better one than drinking an ice cold Coke.

1 comment
free shipping casper

27 bold UX & design features from disruptive retail brands

Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.

Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.

8 comments
andrew clark

A day in the life of... a full stack designer

At Econsultancy we've recently been turning the spotlight on design.

So, for this week's Day in the Life, we caught up with Andrew Clark, a full stack designer at the digital agency DXagency.

0 comments
ibm

10 inspiring examples of design-led brands

Brands that employ design thinking are perhaps easier to spot than they used to be.

That's because we interact with many fast-growing digital businesses primarily through our screens.

So, for a service like Deliveroo (which delivers somebody else's product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street).

1 comment
gears

12 tips to help find the right UX and design supplier

If you're looking for an organisational guide to user experience and interaction design, look no further.

Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.

0 comments
design

What is design thinking?

Is it a mindset? Or a process? Or just useless business speak?

Let's investigate the meaning of design thinking.

5 comments
clair byrd

A day in the life of... VP Marketing of a product design platform

Design, once overlooked by marketers, is quickly becoming an integral part of our discipline.

So, it's fitting that this week's Day in the Life interview comes from InVision, a design prototyping and workflow platform.

Clair Byrd is Acting VP of Marketing and Director of Content Marketing, so let's find out what she gets up to in a typical day...

0 comments
nationwide design studio

A look inside Nationwide Building Society’s new CX design lab

Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.

The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.

We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.

2 comments
code computerlove

Should agencies eat their own dog food & build minimum-viable-product websites?

Does any agency design its own website as if it were a client product?

What should an agency website do? And how do we know if it's worth the effort?

3 comments
design

What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

1 comment