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Optimisation leads to incremental gain, while creativity leads to disruption.
In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.
It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.
The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.
Here are 10 examples, each providing a slightly different take on the trend.
Who you gonna call? Ghost buttons!
Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…
I think I’ll start again.
Everything about having a background video seems to go against the basic rules of web usability.
It means the page might take longer to load, or the user might become distracted, and surely nobody thinks autoplay music is a good idea.
That may all be true, or it may not, I haven’t been able to find any stats to support either side of the argument.
What’s certainly true is that these moving images captivate the user and ensure the website stands out from the standard cookie-cutter formats we’re used to seeing.
I've rounded up 20 of these spectacular websites, many of which are also good examples of the trend towards using scrolling as a design feature.
If you have any thoughts on whether a background video is a good idea, let me know in the comments.
Simplicity is the key to great design. Anything that complicates or irritates should be immediately jettisoned, in favour of a cleaner approach, and functionality should always come before beauty.
As such I still get shivers when I think about animation and web design, given the amount of user experience crimes committed over the years. Animation was a dirty word. It meant too many crazy gifs, too many flashing ads, or even worse, it meant 'innovative' Flash websites.
Lots of websites still suffer from animation overload, but when done with appropriate amounts of restraint I think motion can help improve the user experience.
Moving backgrounds, rolldown navigation and micro UX effects were three of the web design trends I highlighted back in January. I think a broader trend is the rise of animation / motion, and no doubt it will be on next year’s list.
I thought I’d explore some of the different areas of a website (or mobile app) where motion can come into play, to improve the user experience by communicating meaning, or as a visual flourish that bridges the gap between clicking and loading.
Before we begin, let us doff our hats in the direction of HTML5 and CSS3, not to mention better browsers, faster devices, nicer screens, and quicker internet connections. All of these things have allowed designers to use motion in a way that doesn’t suck.
A bunch of these examples come from the ever-enlightening Codrops, which should probably be on your reading list if it isn't already.
Ok, brace yourself for some gifs...
What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.
This collection is largely based on observation, vaguely educated guesswork, waving a finger in the air, and a bunch of other posts I've compiled in recent months. As such, some of these predictions may be more accurate than others!
No doubt I have missed all manner of trends, so do share your own thoughts and predictions in the comments section below.
It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.
With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.
But is infinite scrolling a good trend or will it soon become a design worst practice?