Posts tagged with Design

Horrible websites 'becoming less common'

A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.

The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.

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How to measure online branding campaigns

In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.

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How Lurpak's post-Xmas campaign was left with the scraps

Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.

It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.

Traditionally, these two types of advertising have been miles apart, but the web changes all that.

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Whistles - a user experience review

Fashion boutique Whistles recently launched a transactional website, and we've taken a look from a user experience perspective.

Whistles homepage

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More great website optimisation tips from Future Now

It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates.

With this in mind, the good folks at Future Now have just released a white paper (registration required) with some useful optimisation tips for website owners.

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Usability problems with National Express

I've just been trying to book train tickets via National Express' new booking site, and have experienced a number of major customer experience / usability issues.

National Express rail tickets

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Q&A: Matthew Bottomley, Head of Strategy for Yell.com

Yell.com launched another revamped version of its website last month, just months after launching a new homepage (May 2007) and about a year since it last rolled out a new site. 

We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...

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Jakob Nielsen: "Web 2.0 can be bad for business"

Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.

This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.

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BBC opens up iPlayer

The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.

BBC iPlayer

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BBC tries out new Web 2.0 homepage

The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.

new BBC homepage 

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eBay plans user experience changes, but is it enough?

I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.

The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.

All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.

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Facebook responds to OpenSocial

Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.

The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.

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