Posts tagged with Design

More great website optimisation tips from Future Now

It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates.

With this in mind, the good folks at Future Now have just released a white paper (registration required) with some useful optimisation tips for website owners.

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Usability problems with National Express

I've just been trying to book train tickets via National Express' new booking site, and have experienced a number of major customer experience / usability issues.

National Express rail tickets

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Q&A: Matthew Bottomley, Head of Strategy for Yell.com

Yell.com launched another revamped version of its website last month, just months after launching a new homepage (May 2007) and about a year since it last rolled out a new site. 

We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...

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Jakob Nielsen: "Web 2.0 can be bad for business"

Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.

This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.

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BBC opens up iPlayer

The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.

BBC iPlayer

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BBC tries out new Web 2.0 homepage

The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.

new BBC homepage 

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eBay plans user experience changes, but is it enough?

I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.

The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.

All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.

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Facebook responds to OpenSocial

Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.

The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.

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Paramount to sell movie tickets through banners

Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie The Kite Runner.

Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.

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Bebo readies third party app platform

Bebo is reportedly set to become the latest social network to open up its development platform to third parties.

According to Mashable, the new platform will be launched tomorrow and will apparently be compatible in some way with Facebook, allowing developers to port their applications to Bebo.

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LinkedIn opens up its platform

Professional social network LinkedIn has launched a developer platform as well as a redesign of its website.

As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will not be as open as that of rival Facebook, and will be limited to ‘business productivity applications’.

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Tips on improving customer experience

Online retailers still have much to learn about customer experience, and are missing conversion opportunities by not producing more usable websites.

This is the verdict of FutureNow's 2007 Customer Experience Study, which looked at over 300 US e-commerce sites, and grading them on 69 customer experience factors.

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