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Posts tagged with Designer

The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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vente-privee logo

vente-privee: the French pure play you should know about

If you’re not familiar with vente-privee, it’s a French pure play selling famous brands at 50% off retail price. And it does it on a big scale.

The company had €1.5bn turnover in 2013, an increase of 18% year on year.

120,000 parcels are shipped every day by vente-privee to eight EU countries and also to the US. It’s the number one fashion brand in France and the fourth biggest brand in all French B2C distribution.

I listened to Seb Bellone, Head of European Transport and Distribution at vente-privee, who gave me these stats at MetaPack’s Delivery Conference this week.

I thought I’d lay the stats out for you, so you can get an idea of the scale that vente-privee works on and how they deal with delivery.

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A day in the life of a... Digital & Branding Designer

Karen Cinnamon is a freelance Digital & Branding Designer at Cinnamon Creative, based in London. In 2011 she was named as Xchangeteam's freelancer of the year in the advertising & design category. Here she shines a light on a typical day in her working life.

If you're looking for a new challenge in this area then be sure to check out the range of design jobs on Econsultancy's job site.

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