Posts tagged with Details

Conde Nast's online identity problem

Conde Nast has identity problems online. The publishing house announced on Monday that its online male fashion coverage would be folded into the websites for magazine properties GQ and Details. I wrote about the decision here.

In the piece, I wrote about how the change could effect Style.com. I thought of Men.Style.com as a subdomain of Style.com. But Conde Nast actually considers Men.Style.com to be its own property. GQ.com and Details.com are currently linked to the site, and they are all considered to be distinct properties from Style.com, which is "the online home of Vogue." 

All that parsing is rather confusing. And I'm not the only one who failed to note the distinction between the two Style.com properties.

0 comments

Conde Nast's Style.com. What's in a name?

As old media brands shift online, their most important assets are often name and reputation. But in the case of many magazine publications, the fear of cannibalizing the print product has kept their websites surprisingly dormant. Opportunities to grow the brand online passed by as editors and sales staff focused their attention on making the print publication successful. But now, as print ad rates dwindle, publishing houses have to start figuring out how to make the web work.

This is something that Conde Nast decided to address today. The company announced it would fold its male fashion content on Men.Style.com into print brand websites GQ.com and Details.com. It looks like Conde Nast is finally taking onlne seriously, but will it work?

3 comments