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Posts tagged with Development

Need for speed: how to optimise website performance

Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.

However, average page weights are still on the rise. 

As marketers, website performance can seem utterly beyond our control. Here’s how to change that...


A bookmarkable guide for digital marketing newbies

The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers.

I’ve been working at Econsultancy London for three years. When I started I didn’t know what the acronym ‘SEO’ stood for. Our recruitment policy has since been firmed up, but the complexity of working online has increased.

Hopefully, whatever your industry or business size, you can read and bookmark this post, or pass on to new colleagues.


Poke: should you have more than one mobile app?

For many companies, a native mobile app is one of the most important parts of a mobile strategy.

Unfortunately, although the costs of building native mobile apps are in many cases decreasing, building a successful mobile app is increasingly difficult.

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Web teams: make it visible

When work is invisible, a spiral of death builds up. How can we break that cycle?

Apps. Websites. E-commerce platforms. We talk about these things all the time.  They’re having a very real impact on our world. Yet they’re all scarily intangible.  

Like icebergs, you see only the small percentage that’s on the surface. There’s a lot going on deeper down. Code, libraries, schema, configuration scripts, layer upon layer of infrastructure – all largely invisible.


Five legitimate use cases for NoSQL databases

NoSQL may be one of the most overhyped technology trends in the past couple of years, and a growing number of companies that left their relational databases behind for a NoSQL fling are rethinking their decisions.

Yet organizations continue to adopt NoSQL solutions and investors are still eager to pour money into vendors behind the most popular of them.

Are they crazy, or has some of the NoSQL skepticism been overdone?

The truth of the matter is that, hype aside, there is a role for NoSQL solutions to play in a world consumed by data, and increasingly companies are making smart decisions about when to use relational databases and when to turn to their NoSQL cousins.


The biggest tech mistakes startups make and how to avoid them

Everybody loves a successful startup, but even the most successful startups generally overcome plenty of mistakes before they become successful. Unfortunately, for many young companies that don't win in the marketplace, failure is the product of fatal mistakes.

Like most things in life, mistakes aren't created equal, and when it comes to the mistakes that can really hurt a young startup, technology mistakes can be particularly pernicious.

Here are several of the biggest technology mistakes startups make and how they can be avoided.


Load time: coming soon as a Google ranking factor?

Google's algorithm looks at a significant number of ranking factors when it decides where a site should be in the SERPs. These ranking factors, and the weight they're each given, change over time.

Last week at PubCon, Google's Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.


Innovate your way through the recession

At Econsultancy, alongside best practice, we love to see innovation and creativity within the marketing sphere. Interestingly, it seems that as companies are increasingly scrutinising budgets and resources, the assumption is made that the room for manoeuvring in this way is restricted.