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Posts tagged with Devices

chart

The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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teen on laptop

How do US teens use online media? [Stats]

How much video do teens consume compared to music? How pervasive is social networking?

What devices are used for media consumption, and in what proportion? How much content creation is going on?

Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.

The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.

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The Apple Watch: bringing marketers closer to customers than ever before?

Picture this: your husband is traveling, and in a moment of feeling particularly distant, you each tap into the newest technology at your fingertips: the Apple Watch.

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cuddling devices

Smartphones, tablets or TV: How do we consume media in 2014?

How do we consume media in 2014? And what media? And on which devices?

Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market.

I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.

For more statistical goodness, download our Internet Statistics Compendium...

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Nest Protect night time

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to 'transforming people’s lives' with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.

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Does the device matter?

Innovation is increasingly going to shift from the device to the interaction between multiple devices.

Apple is the biggest corporation around. Its fights with Samsung win front-page headlines. Have the device-makers taken over the world, or is this a battle amongst the residual dinosaurs?

I think it’s the latter.

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