Posts tagged with Diageo

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Five opportunities for marketers using the internet of things

Econsultancy has just published a helpful guide to the internet of things for marketers.

The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.

Here are five opportunities for marketers.

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diageo

10 innovative digital marketing campaigns from Diageo brands

Diageo’s CMO said recently that 'all marketing is digital' and that his company aims to embrace innovation.

The business currently spends 20% of its $3bn marketing budget on digital channels, though this doesn’t take into account the amount spent on content that is then shared and promoted through digital.

Diageo is due to announce its financial results tomorrow, so investors will be able to judge whether the digital strategy has started to bear fruit.

It also seems like a good time to round up some of the company’s most noteworthy digital campaigns of recent years, beginning with the viral success of Guinness' latest TV ad...

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Five things Diageo learned from using QR codes to personalise whiskey bottles

One of the loftier goals associated with the increased adoption of smartphones is the creation of the ‘the internet of things’.

More than just a catchy phrase, the idea is that digital technology can be used to connect everything in the physical world to the web with smartphones acting as a universal remote to control our surroundings.

The opportunities that this presents for brands were discussed by Evrythng’s Andy Hobsbawm and Diageo’s Venky Balakrishnan at Econsultancy’s JUMP New York event.

Hobsbawm began by highlighting examples of products that are already blurring the lines between real life and digital, such as a central heating system called Nest that learns to control the temperature of the owner’s home based on their previous behaviour.

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Meet Andy Hobsbawm, the man making coffee mugs smarter than you

Son of the late and venerable historian Eric Hobsbawm, Andy Hobsbawm may make history, not write it. That’s because he, along with technologist and serial entrepreneur Niall Murphy, as well as computer scientists Dom Guinard and Vlad Trifa, are making great strides with EVRYTHNG, a software company bent on connecting objects to the Internet — making them “smart,” as it were.

Powered by the EVRYTHNG Engine, the technology makes real the “Internet of Things,” a concept first named in 1999. In that schema, objects are given virtual identities (perhaps through RFID tags, maybe through a barcode or QR code) and connected in a Web-like structure. 

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Alcohol and autos drive to the top of the Social Business Index

Last week brands in the spirits and auto industries moved up in The Dachis Group's Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.

We take a look at the top twenty listings and focus on those brands that performed especially well: Chrysler, Carlsberg, and Diageo, fine purveyor of libations.

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Drinks giant Diageo reels from social media backlash

Global drinks giant Diageo, custodian of iconic brands such as Johnny Walker, Smirnoff, Jose Cuervo, Guinness and Moet & Chandon found itself at the centre of a public relations storm this week after it was alleged that they unfairly intervened at an annual drink industry awards event to prevent a rival from picking up an award.

Independent Scottish brewer, BrewDog claimed that the drinks giant Diageo had brought undue pressure to bear on the organizers of the event to override the decision of the judges to give them an award, allegedly stating that ‘under no circumstances could BrewDog be allowed to win’.

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