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Posts tagged with Dig Data

What aren't we seeing? The data iceberg: new report

Data may be the most dog-eared word in marketing right now, but it’s still safe to say that truly integrated marketing will increasingly depend on it.

In the just released State of Integrated Marketing Report, we see that even many big spenders are a long way from having the capability to collect, understand or use the data they prize.

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So, you want to compete on analytics?

You’ve set yourself the ambitious goal of being a best-in-class analytics-driven business.   One in which data is used not just to gain insights into the past, but to predict the future and to drive confident decision-making at every level. 

You’re familiar with the success stories - businesses like Expedia, Dell, eBay, Amazon to name a few – that have achieved staggering business growth and forged ahead of their competition by instilling culture of analytics from the top down. 

Your hope is to achieve the same level of sophistication and maturity in your own organization and outclass the competition.