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So, you’ve set up a Facebook page, you have a fully automated Twitter account, and your LinkedIn profile is a shining example of professional wonderment for all to behold.
You’ve formulated a strategy and set up tools and processes, and you’re proudly showing off your amazing product with a variety of exciting and innovative campaigns.
Not all social media campaigns will be successful, and the hardest part of any campaign is actual engagement. Creating long-term relationships with customers, creating brand evangelists for your business.
True interaction is the biggest stumbling block on the path to social media success, but by instigating the right policy, it’s also one of the easiest to overcome...
The Digg app for the iPhone was released yesterday, which allows mobile users to browse content and vote on stories, as on the main site.
I've been trying the new app out...
Social media has been a boon for savvy online publishers who make a concerted effort to take advantage of it. Back when social media was coming into its own, Digg was one of the popular services that publishers latched on to.
The reason was obvious: hitting the Digg homepage could easily drive massive amounts of traffic in a very short amount of time. Few publishers, of course, dream of anything less.
Back when Digg started letting its users vote on ads in August, there was concern that users would vote down each ad they saw, rendering advertising on the site obsolete. But just two months later, Digg is seeing returns on its new system.
And the company is so pleased with its new policy that it's planning to expand its advertising platform into a network for other publishers. That sounds intriguing. Will it work?
If you haven’t seen the Jill and Kevin wedding entrance dance yet then now’s the time to take a look. There are a few things to takeaway from it, to understand why and how it went viral.
Uploaded less than two weeks ago as a way of sharing it to friends and family, the five-minute video is one of the biggest viral hits of the summer. It has attracted more than 13m views on YouTube alone, and has been rated by no less than 66,000 people (it has a five-star rating to boot).
Video giant YouTube is still struggling to turn its impressive popularity into revenue for its parent company Google, and a new shift in advertising options may just get YouTube viewers to help the site figure out those profitability issues.
Part of YouTube's problem stems from its content and figuring out what kind of advertising makes sense paired with user generated videos. But starting today, the video giant is enlisting viewers to say what ads should go where.
YouTube is beginning to let users choose what ads they will see paired with individual videos. The switch will serve the same purpose of asking viewers to rate advertising content, and could go a long way toward figuring out what kind of advertising works on the site.
I've just been working my way through a few Twitter emails from over the weekend, and deciding whether to follow people back or not.
Having initially followed the advice of Guy Kawasaki and automatically followed everyone who followed me, I have become more circumspect lately, to keep the content more relevant.
I also tend to make snap decisions, based on the bio, and the last few posts. Here are ten reasons not to follow people back...
Social news site Digg is introducing a new “social advertising platform” this week that will allow users to vote advertisements up and down the way that Digg users currently curate news content. The approach may not be new – companies like Facebook and RazorFish have created similar ads — but the Digg community offers a lot of potential for the strategy.
For starters, Digg users are already in the business of rating content.
Here’s an A-Z braindump that I compiled in about an hour. It is aimed at providing a snapshot of what social media is all about, and what brands need to focus on before wading in.
You might be familiar with social media, but hopefully you'll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good luck with that!
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.
The BBC's descriptive yet concise news headlines are a great example of writing for the web, and are always written to the 'highest web usability standards' according to usability guru Jakob Nielsen.
He cites headlines like 'Mass Thai protest over leadership' and 'Iran accuses journalist of spying' as best practice examples, with the average news headline containing five words and 34 characters.
When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.
It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.