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Posts tagged with Digiday

In mobile, it's not apps versus the web. It's both.

Is 2010 the year that the mobile browser will finally overcome the mighty app to proclaim dominance in the mobile space?

Not likely. At Digiday: Mobile in New York on Monday, it became clear that while the mobile web has made a lot of progress over the last year, apps aren't going away any time soon.

Moreover, there are a lot of mobile marketers who believe one cannot exist without the other. For those of you who had hoped to save some money by focusing mobile dollars in one space — sorry.