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Posts tagged with Digital


The week's news in digital (in five minutes)

As we near August, the relentless digital news cycle is slowing slightly. However, we've still got juicy updates from Twitter, Google and Samsung.

Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in...

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.


The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.


Six case studies that show how digital out-of-home advertising is changing

Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.

In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.

wimbledon stream on twitter

All the week's digital news (in five minutes)

This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.

From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.

linkedin ads

All the week's digital news (in five minutes)

Digital news this week has been in turns happy, sad, concerning and uplifting.

Google, LinkedIn, Brexit, Tesla, VR, Uber, Hillary, Manchester City and Facebook all feature.

Read on if you want to run the gamut of emotions, and become a little bit smarter in the process.


The week in digital (in five minutes)

This week's digital news has veered from the salacious to the mundane.

But you must know all of it, lest you become suddenly irrelevant.

Here you go...


The week in digital (in five minutes)

Been too busy at work to catch up on this week's digital news?

This is my attempt to bring you the stories that only the most discerning need know about.



Postcards from Korea: Samsung's endless shelf

With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.

Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?


How can automotive brands use digital to appeal to car buyers?

With automotive purchase journeys increasingly taking place online, manufacturers and dealerships have a reason to place greater focus on digital channels to pick up customers in the early phases of their research.

An AutoTrader.com study from last year found that new and used buyers spend 75% of their car research time online, while Google stats suggest that these customers take an average of 2.7 months to decide on a purchase.

This presents a challenge for automotive marketers to grab the attention of these researchers and eventually move them offline for a test drive or a visit to a local dealership.

There’s also the challenge of measuring online marketing efforts when customers use so many channels, as tracking leads from website to dealership isn’t always simple.

In this article, I'll look at the purchase journey, some examples of automotive brands online, and that tricky transition from web to dealership. 

paypal revenue

Nine internet marketing stats we've seen this week

From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.

Other highlights include some data on programmatic, customer experience and customer data.

For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.