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Posts tagged with Digital Advertising Alliance

The ad industry responds to Microsoft's Do Not Track plans

It's not a surprise that Microsoft's plan to effectively make enabling Do Not Track (DNT) an opt-out decision instead of an opt-in decision when setting up Internet Explorer 10 is not going over well with players in the digital advertising industry.

Online ads are a multi-billion dollar industry and while most would agree that changes resulting from consumer privacy concerns are inevitable, Microsoft's approach to Do Not Track goes further than it should.