Posts tagged with Digital Advertising

'The Critical Question' to ask when planning a digital campaign

When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals.

However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning.

We start all of our campaign kickoffs with one question that has become the single most important thing we do.

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A brief history of ad blocking shows it’s not a new problem

The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit.

It’s lineage may date back as far as 1928, inspired by two American cousins named Edward M. Knabish and Edwin J. Shoemaker, who partnered in a small furniture business located in Monroe, Michigan.

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Five bad habits that digital marketers should avoid

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.

Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.

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Passing the Big Data point of no return

We have passed the point of questioning the value and capabilities of Big Data on business success. In progressive organizations it now holds a seat at the table as a crucial resource to business. Companies have realized that there are major opportunities to use the data they already have and apply new insights across their business for incredible results.

Cloud technologies, and the advancements in data analysis give foundation to accelerating the trend. Advanced technologies like active analytics (“decisioning”), advanced algorithms, etc. are proving to be extremely effective at fueling the Big Data engine. In the new world we live in, data isn’t something to be stored and ignored, but analyzed and utilized for its valuable insights.

Big Data analysis has proven to be invaluable at helping driving decisions across organizations—from pricing and distribution decisions, to product and marketing insight—spreading a trend of ROI from end to end. There is no doubt, Big Data is now mainstream.

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Forrester: Traditional agencies can't do digital

Advertising agencies may be shifting toward becoming one stop shops for online and offline advertising needs, but marketers aren't buying just yet. According to a new study from Forrester, only 23% of digital marketers think that traditional shops are capable of executing interactive marketing.

But digital shops aren't taking over the world just yet. According to the study, interactive marketers aren't ready to put their whole brand in the hands of digital agencies. Forrester says there is a "great race" going on between digital and traditional agencies to win the accounts and confidence of major brands. But the idea that there can be a one-stop-shop for all advertising needs may be wishful thinking as goals and channels diversify.

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