Posts tagged with Digital Agencies

Top 100 Digital Agencies 2016: The state of the industry

This year's Top 100 Digital Agencies report is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.

But what is driving this movement, and what else is revealed by the 2016 rankings?

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The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.

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12 Agency Traits

The secret sauce: 12 essential traits for a successful agency

All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job.

We offer similar services to clients, we have common skillsets, etc - so what makes an agency successful?

We asked The Agency Collective to speak to 12 agency owners, founders and directors about what essential traits an agency must have in order to be successful and build long and mutually beneficial relationships with their clients.

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Digital rate card

Digital agencies' daily rates increased by 6% since 2012: report

The average digital agency daily rate has increased by 6% in the past two years, according to a new survey by Econsultancy.

Smaller agencies (with projected turnover of less than £1m) reported the most significant increases with rates up 8% since 2012.

In contrast respondents with a turnover greater than £1m reported an average rise of just 3%.

However the average results mask the fact that many digital agencies achieved huge increases in their daily rates in the past two years.

According to the results, more than two fifths (44%) of agencies said that their average charge-out rates have remained the same since 2011, but the same amount (44%) reported increases of up to 40%. 

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UX Hazard

You know you’re working in UX when …

I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list. 

You see, since my last blog I’ve spent a few weeks “playing journalist” sourcing weird, wonderful and downright bizarre stories from the UX (User Experience) Community. 

The idea came to me while I was telling a friend how I had to sit throughout a whole study earlier this year in Norway, trying not to crack up every time a participant had to fill in his name on a form. Thing is, he was doing it with such a straight face that for a long time I thought it really was his name.  Which it obviously couldn’t have been. 

So it got me thinking that there must be other amusing or even downright weird experiences that my fellow UX practitioners might like to share with me... and share they did! OK, some took a little cajoling but I got there in the end. 

They’re all anonymous and I hope you at least find them interesting, even if they might not tickle you as much as they tickled me.

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The digital agency starchart 2013 [infographic]

With 'new' disciplines like content marketing emerging all the time, as well as lots mergers and takeovers, the digital agency landscape is complex and ever-changing. 

This is shown by the starchart below, put together by Jack Hagley for Neil's Recruitment. It's also a canny piece of content marketing. 

You can see the chart below, and it's also worth checking out our Top 100 Digital Agencies report, a guide to the top agencies, with info on income, services and more. 

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The 'four pillars' of agency maturity

Econsultancy's Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market. 

The report, published in association with Adobe, presents a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).

I'll summarise these four 'pillars' of agency maturity after the jump... 

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Coca-Cola asks agencies to help it listen better

In the realm of social media, the word 'listening' surfaces frequently. Thanks to sites like Facebook and Twitter, companies have an ability to listen to what consumers are saying about them in ways never before possible.

But when it comes to social media marketing, many businesses pay lip service to listening and instead focus their actions on words like 'conversation' and 'engagement', which are more exciting.

One global brand, however, is working to ensure that social media activities don't exclude the passive act of listening, and it's doing it in a big way.

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Digital agencies winning more retainers: report

When it comes to how agencies are compensated, digital shops haven't always been treated like traditional shops. Retainers and performance incentives? Maybe, but project fees have been far more common.

That may be changing according to a study conducted by the Association of National Advertisers (ANA), which found that the number of digital agencies being compensated with a combination of  project fees and retainers jumped to two-thirds last year, up from just 37% in 2009.

Also on the increase: performance bonuses. Nearly quarter of those surveyed changed these last year, and nearly 30% plan to do this year.

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Is the digital agency dead?

As internet channels have become more and more important to businesses, a new generation of digital agencies have sprung up to assist them.

The value proposition of the digital agency: at a time when technology is evolving so rapidly, it takes specialist knowledge to successfully navigate digital marketing channels.

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Microsoft looks to sell Razorfish

When Microsoft acquired advertising services holding company aQuantive for $6bn in 2007, Microsoft CEO Steve Ballmer hailed the acquisition as "the next step in the evolution of our ad network".

The deal gave Microsoft aQuantive's three holdings: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.

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