tag:econsultancy.com,2008:/blog/tags/digital-budgets Posts tagged with "digital budgets" from the Econsultancy blog 2014-02-07T09:27:35+00:00 tag:econsultancy.com,2008:BlogPost/64289 2014-02-07T09:27:35+00:00 2014-02-07T09:27:35+00:00 60% of businesses plan to increase marketing budgets in 2014 [infographic] Graham Charlton <p><strong>Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis. </strong></p> <p>The <strong><a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a></strong>, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014.</p> <p>This infographic presents some of the key findings from the report...</p> <p><a href="https://econsultancy.com/blog/64289-60-of-businesses-plan-to-increase-marketing-budgets-in-2014-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64248 2014-02-03T10:54:00+00:00 2014-02-03T10:54:00+00:00 71% of businesses plan to increase digital marketing budgets this year: report David Moth <p><strong>Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.</strong></p> <p>This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.</p> <p>The findings come from the new Econsultancy/Responsys <strong><a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a></strong>, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.</p> <p>Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.</p><p><a href="https://econsultancy.com/blog/64248-71-of-businesses-plan-to-increase-digital-marketing-budgets-this-year-report-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62750 2013-05-17T10:52:03+01:00 2013-05-17T10:52:03+01:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3409/samsung_image-blog-third.png" alt="" width="110">Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/62750-10-interesting-digital-marketing-stats-we-ve-seen-this-week-48/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61798 2013-01-07T11:42:10+00:00 2013-01-07T11:42:10+00:00 90% of agencies say clients expect more work for less money David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7496/budget_image-blog-third.jpg" alt="" width="200" height="132">Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to a new survey.</strong></p> <p>The <a href="http://www.designindustryvoices.com/">Design Industry Voices</a> report, which interviewed 500 agency staff, found that 80% said client budgets have been reduced and more than two-thirds (70%) said clients expect more work in pitches for free.</p> <p>The survey by Fairley &amp; Associates, Gabriele Skelton and On Pointe Marketing is now in its fourth year and suggests that digital and design agencies are feeling the squeeze as a result of the economic downturn.</p> <p>This is despite the fact that the Econsultancy and Experian <a href="http://econsultancy.com/uk/reports/marketing-budgets">Marketing Budgets 2012 Report</a> showed increasing levels of investment across a range of digital channels and disciplines.</p><p><a href="https://econsultancy.com/blog/61798-90-of-agencies-say-clients-expect-more-work-for-less-money/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>