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Posts tagged with Digital Cream

Six things every email marketer should be doing now

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.

Most people's lives are so entangled with their emails that living without them would be unthinkable.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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Digital Cream Singapore: The state of digital transformation

Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. 

Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.

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The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions. 

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Fascinating takeaways from Digital Cream Sydney, 2015: Part two

Digital Cream Sydney was held on Thursday, September 17 and dozens of brand marketers came to discuss their issues, concerns, triumphs and even blunders with one another at our hosted roundtables.

Here's part two of what was discussed.

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Three key takeaways from our Customer Experience Excellence Trends Briefing: Digital Cream 2015

Customer experience has been a top priority for marketers over the last 12 months. 

The average consumer has become increasingly digitally-savvy and expects more than ever from brands online. 

This has led to new roles and teams being developed that are devoted to managing and optimising the customer experience (CX).

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Three key trends from our Marketing Attribution Briefing: Digital Cream 2015

For any company to truly make any kind of informed decision for future strategy, it needs to understand the value of everything it does online.

There are multiple ways a customer can find your ecommerce site: organic results on a search engine, a PPC campaign, a link on Twitter, a retargeted display ad on another website… Customer journeys are increasing in their non-linear passage. 

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Econsultancy Digital Cream Melbourne Roundtable

Eight key takeaways from Digital Cream Melbourne

Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips.

Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together to share their thoughts from the day on a panel.

For those of you that couldn’t be there, here are some key takeaways that I noted.

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Marketing attribution: four key takeaways from Digital Cream

Digital Cream is a series of international events hosted by Econsultancy where marketers and business representatives are invited to network, exchange experiences and learn from one another’s progress in digital marketing.

This year, I had the opportunity to attend the latest conference at Emirates Stadium in London and the chance to sit-in on three of the day’s marketing attribution roundtables. 

Attribution is clearly an area of contemporary business which a range of delegates were interested in. Many, however, were quite new to the concept – and there is a clear risk of inertia when presented with the somewhat limitless complexities the subject can present. Not to mention all that data…

I collected my notes in this Marketing Attribution Trends Briefing (thanks to our sponsors Adometry for their assistance and case studies included). But for a short summary, here are four of the key takeaways from that day...

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Boris backs our Festival of Marketing. Will you?

With less than two weeks to go until the Festival of Marketing, Econsultancy towers is now working at full speed.

Not only do we now have over 100 speakers and 5,000 marketers in attendance, but our beloved mayor Boris Johnson has given us his support.

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The state of digital marketing in Hong Kong: highlights from Digital Cream 2013

Over 100 senior marketers attended our inaugural roundtable event in Hong Kong last month. 

They deftly explored and shared nimble ways to utilise the very latest digital marketing ideas and techniques in order to better equip themselves for their future endeavours.

Some were intent on making stronger inroads into mainland China, others were planning on taking full advantage of the small but also highly lucrative local Hong Kong marketplace (a jewel in the China crown), and for a fair number it was to better hone their abilities and skills to market across the whole APAC region.

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Four key cross-channel marketing challenges from Digital Cream

Held every year in cities across the world, Digital Cream brings marketers to a selection of exclusive invitation-only roundtables, each with a different theme.

Last month, it was London’s turn. One of the roundtables focused on cross-channel marketing, the findings of which have just been released in our free-to-access Cross-Channel Marketing Trends Briefing, sponsored by Responsys.

The speed of change means that companies are finding it difficult to keep up.

Full details are available in the free report, but for a quick summary, read below…

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