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Last week at the Emirates Stadium in London, Econsultancy's Digital Cream event invited client-side Marketers to learn from their peers across a breadth of topics, from Customer Experience, Conversion Rate Optimisation to Social Media Monitoring.
I was pleased to moderate the Site Search & Merchandising roundtable, sponsored by SLI Systems. The roundtable was in the form of three in-depth peer-led discussions regarding the issues most faced by marketers regarding site search.
Attending the roundtables were a mix of companies, most importantly, not just those with a traditional e-commerce arm.
This meant that the conversation had to be abstracted to cover several different types of content; not just product, but Guides & Help, Technical Specifications and Entertainment & Video.
However, what these companies had in common was the concept of using content to aid conversion. Several attendees from content-driven & entertainment sites had complex attribution models to link conversion back to the content viewed.
When I was offered the opportunity to moderate the table on Mobile Marketing at Digital Cream Dubai, I couldn’t think of a single reason to not be there; it isn’t every day I’d get to sit down on a table with 10 client side marketers and hear about their pains and pleasure of doing mobile. And it really was equal parts both.
There were a lot of insights that came in from the three roundtables featuring 10 marketers each.
Econsultancy recently held its fourth Digital Cream New York, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream New York had top marketers from Citibank, Dow Jones, Samsung, CurrentTV and DuPont (to name a few) participate in the roundtables, with keynotes from Columbia Business School's David Rogers, and our US VP of Research, Stefan Tornquist.
Personalisation and localisation of content are considered key trends in the Middle East – but it goes so much further than just language...
Here are some of the key take-outs from the Content Strategy roundtables at Econsultancy's Digital Cream Dubai 2012, which I moderated.
At last week's Digital Cream Dubai, Econsultancy's CEO, Ashley Friedlein, presented the latest digital trends from the newly published State of Digital Marketing in the Middle East and North Africa report 2012.
Last week saw the inaugural event of Econsultancy’s expansion into Asia, with nearly 100 senior client-side marketers attending Digital Cream Singapore.
The event was held in the stunning venue of Singapore National Library’s Pod and the consensus amongst attendees, sponsor vendors and (however biased), the Econsultancy contingency, was that it was a success.
The Digital Cream format was the same as usual, so I managed to sit in on three separate sessions, but in between these, I also managed to have long talks with marketers, industry and trade bodies, vendors and moderators.
As a result, I’ve summarised the five key trends that emerged from the event.
Yesterday I attended Econsultancy’s Digital Cream event, which we host annually, and which brings together around 300 client-side e-commerce brains together for a day of intense knowledge sharing.
The event format is based on roundtables, which are a core part of our staple diet. We’ve been running roundtables since I joined Econsultancy back in 2003, and they inform much of the best practice insight that underpins our research. They are incredibly helpful.
Digital Cream is essentially roundtables on steroids… there are more than 20 of them, in one day. I have a few takeaways from the event that I’d like to share. By all means add yours in the comments section underneath this post, or let us know if you blog about the event, as Simon Lilly and Nick Allen have done. Our thanks to all who participated.
Before we begin I should probably mention a couple of similar events, which are are free to attend for client-side folks. Firstly, there is Peer Summit 2011, which takes place in New York in early June. Secondly, there is Digital Cream Dubai, which is our first big event in the Middle East and takes place on 12 April. Do sign up if you're local.
I'm moderating the SEO roundtable discussions at the upcoming Econsultancy Digital Cream where client-side marketers discuss approaches to improve their digital marketing.
On the SEO table, the discussion naturally turns to "Advanced" SEO tactics. So to prepare for the event, I'm currently thinking through what is Advanced SEO and what is new for SEO in 2011.
This is a preview of what I think the major issues are to succeed with SEO in 2011 and I'll share what we discuss at the event afterwards.
Last week some of us from Econsultancy US had the pleasure of
traveling to London for the Digital Cream event (the equivalent of
September's Peer Summit
in New York). The day included a short talk on hot topics from the
US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.
It was good to attend Econsultancy's Digital Cream event last week. It was my first due to diary clashes, although it’s now in its fourth year. I moderated a roundtable on web analytics, which is one of my main digital passions, so it was good to see analytics was one of the most popular topics.
This post summarises the main challenges and gives tips on approaches the managers present are using to overcome them. The Econsultancy peer summits operate according to “Chatham House rules”, so there is no attribution to companies.