Posts tagged with Digital Innovation

Digital innovation puts us all in the software business

Guess what? You’re not in the business you think you’re in.

I don’t mean this like one of those these-are-not-the-droids-you-are-looking-for Jedi mind-tricks but as a statement of fact.

No matter what else you may do, if you rely on digital technology, and who doesn’t, then you are in the software business too.