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Posts tagged with Digital Intelligence Briefing

Only 12% of businesses take an integrated approach to all marketing activities

Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.

However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.

Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated.

The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘Channels in Concert: Trends in Integrated Marketing’.