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Posts tagged with Digital Marketing Budget

digital marketing budget

Digital marketing drives increase in Q2 ad budgets: report

Digital marketing proved to be the driving force behind a boost in Q2 ad budgets, according to a new IPA Bellwether Report.

Overall UK marketing budgets were increased in Q2 2013, with 22% of companies indicating an upward revision in the latest survey compared to 15% that had scaled back spending. The resulting net balance of +7.3% is the highest since Q3 2007.

One of the key factors in this increase was what the report rather broadly refers to as ‘the internet’. A net balance of +17.4% of companies indicated that internet-related marketing budgets had been increased, up form +8.9% in Q1.

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