Posts tagged with Digital Marketing Budgets

UK digital agencies expect 30% revenue growth in 2014: report

UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.

This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.

Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.

The findings come from Econsultancy’s fifth Digital Agency Rate Card Survey, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.

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Digital marketers plan to invest in CRM, analytics and email in 2014

Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys.

In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment.

These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey with just a few percent difference for each answer. In fact, since the survey was first conducted in 2011 the proportion of respondents planning to increase investment in digital marketing technologies has remained consistent at around 70%.

This highlights the fact that marketers need to maintain a high level of investment in order to stay up-to-date with the latest developments in digital technologies.

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55% of businesses plan to increase digital marketing budgets in 2013

More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013.

A further 16% of respondents said that they would be increasing digital budgets alongside overall marketing spend, while just 11% said they planned to decrease the amount allocated to digital marketing.

Overall it shows that brands are confident of the value of digital marketing and are backing that up with increased investment.

The SoDA Report 2013 includes a survey of 814 marketers, of which more than 84% were key decision makers and influencers, including CMOs, VPs, and directors.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.

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71% of businesses plan to spend more on digital marketing technology in 2013

Just over two-thirds (71%) of businesses are planning to increase their spend on digital marketing technology this year, down marginally from 74% in 2012.

In comparison, just 3% of companies plan to decrease the amount spent on digital technology.

The findings come from the new Econsultancy/Responsys Marketing Budgets 2013 Report, which looks in detail at how companies are allocating their online and offline marketing budgets in 2013.

More than 800 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2012 and January 2013.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include calculating email marketing ROI, digital marketing budgets, online newsrooms, Facebook mobile, showrooming and online adspend in China.

For more digital marketing stats, check out our Internet Statistics Compendium.

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