Posts tagged with Digital Marketing Strategy

Defining digital marketing strategies

How do you define your digital marketing strategy?

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe.  

This is one of the reasons why I wanted to make a chart which would easily demonstrate the process and metrics you can use for measuring performance and what channel works best for specific goals.


One digital strategy, maximum ROI

Gone are the days when budget can just be spent and no one will question too closely what it was spent on.

Due to a combination of hard times for businesses and consumers alike and the ability to track and measure activity far more successfully, those controlling the purse strings are rightly demanding justification for the cash you are spending.

Digital marketing should be viewed as a single marketing medium which can be split down into SEO, PPC, social media, content marketing, online advertising, conversion optimisation, email marketing and so on.

Therefore, there should be a single all-encompassing strategy which pulls together the best ways to use each of those mediums to bring additional revenue into a business.