tag:econsultancy.com,2008:/blog/tags/digital-marketing Posts tagged with "digital marketing" from the Econsultancy blog 2017-12-12T17:30:00+00:00 tag:econsultancy.com,2008:BlogPost/69664 2017-12-12T17:30:00+00:00 2017-12-12T17:30:00+00:00 China: Why digital marketing is changing along with a millennial middle class Kestrel Lee <p><strong>Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.</strong></p> <p>The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't care if 74% of the brands they use disappeared.”</p><p><a href="https://econsultancy.com/blog/69664-china-why-digital-marketing-is-changing-along-with-a-millennial-middle-class/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69639 2017-12-06T16:30:00+00:00 2017-12-06T16:30:00+00:00 China: Tips for marketers taking a new digital role in the country Kestrel Lee <p><strong>Recently, I wrote <a href="https://econsultancy.com/blog/69578-what-western-brands-need-to-know-before-joining-china-s-massive-ecommerce-economy/">a piece</a> on what brands should take note of before entering the Chinese market.<br></strong></p> <p>However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.</p><p><a href="https://econsultancy.com/blog/69639-china-tips-for-marketers-taking-a-new-digital-role-in-the-country/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68781 2017-02-08T10:55:00+00:00 2017-02-08T10:55:00+00:00 Five ways charities can encourage more online donations Matt Collins <p><strong>Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.</strong></p> <p style="font-weight: normal;">But one industry isn’t seeing a big enough slice of that - the charity sector.</p><p><a href="https://econsultancy.com/blog/68781-five-ways-charities-can-encourage-more-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67594 2016-03-23T00:06:00+00:00 2016-03-23T00:06:00+00:00 Digital marketing in Singapore: 101 Jeff Rajeck <p><strong>As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.</strong></p> <p>But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.</p> <p>To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.</p> <p><a href="https://econsultancy.com/blog/67594-digital-marketing-in-singapore-101/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67643 2016-03-21T12:17:28+00:00 2016-03-21T12:17:28+00:00 Success is not a destination; it’s a (customer decision) journey Blake Cahill <p><strong>The 'customer decision journey' has long-ago replaced the 'funnel'.</strong></p> <p>It's now up to marketers to make sure that their brands meet consumer expectations. </p><p><a href="https://econsultancy.com/blog/67643-success-is-not-a-destination-it-s-a-customer-decision-journey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67113 2015-10-30T11:18:48+00:00 2015-10-30T11:18:48+00:00 Five digital marketing tips for retailers this Christmas Matthew Whitehead <p><strong>It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?</strong></p><p><a href="https://econsultancy.com/blog/67113-five-digital-marketing-tips-for-retailers-this-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67065 2015-10-22T09:30:58+01:00 2015-10-22T09:30:58+01:00 Does Coca-Cola show we're confused about how to drive loyalty? Maddie Timms <p><strong>Pinging from tweet to tweet in my usual magpie-like ‘ooh that looks interesting’ sort of way has brought me to Coca-Cola’s Twitter page, and as all good Twitter pages should, it’s got me thinking.</strong></p> <p>A snapshot of what’s going on right now includes chatter about the Emmys, a straight ‘buy a promotional pack, enter the code to win’ type message, and lots of shout outs for Coke Studio South Africa.</p> <p>You don’t have to be a marketing genius to work out what Coke’s up to in its usual highly effective way. But it did prompt a few questions...</p><p><a href="https://econsultancy.com/blog/67065-does-coca-cola-show-we-re-confused-about-how-to-drive-loyalty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66725 2015-07-22T09:25:00+01:00 2015-07-22T09:25:00+01:00 How social media can help with recruitment Maz Nadjm <p><strong>If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. </strong></p> <p>From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture &amp; life, there are a number of ways for recruits to find out more about their future employer.</p><p><a href="https://econsultancy.com/blog/66725-how-social-media-can-help-with-recruitment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66667 2015-07-07T15:56:00+01:00 2015-07-07T15:56:00+01:00 Develop your skills at our Fast Track Digital Marketing training course in New York Christopher Ratcliff <p><strong>Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?</strong></p> <p>Sign up now for Econsultancy's <a href="https://econsultancy.com/training/courses/fast-track-digital-marketing-usa/">Fast Track Digital Marketing</a> training course in New York.</p> <p>Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.</p> <p>And if you book before August 15th using the code earlybirdNYC you'll get 10% off.</p><p><a href="https://econsultancy.com/blog/66667-develop-your-skills-at-our-fast-track-digital-marketing-training-course-in-new-york/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66660 2015-07-06T15:30:00+01:00 2015-07-06T15:30:00+01:00 Three revealing insights from our new Salary Survey Report 2015 Christopher Ratcliff <p><strong>Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.</strong></p> <p>Our <a href="https://econsultancy.com/reports/salary-survey-2015-report/">Salary Survey 2015 report</a> shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.</p><p><a href="https://econsultancy.com/blog/66660-three-revealing-insights-from-our-new-salary-survey-report-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66634 2015-06-29T10:32:00+01:00 2015-06-29T10:32:00+01:00 Three important digital marketing trends in the legal sector Christopher Ratcliff <p><strong>The digitisation of content and communications is certainly something the legal sector has been preparing for.</strong></p> <p>Our increasingly digital economy has been great for lawyers, with more work becoming available in many different areas, including copyright law, mergers and acquisitions, media and communications, and consumer law.</p><p><a href="https://econsultancy.com/blog/66634-three-important-digital-marketing-trends-in-the-legal-sector/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66594 2015-06-17T11:20:56+01:00 2015-06-17T11:20:56+01:00 Can sales teams afford to miss the social amplification opportunity? Maz Nadjm <p><strong>When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.</strong></p><p><a href="https://econsultancy.com/blog/66594-can-sales-teams-afford-to-miss-the-social-amplification-opportunity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66578 2015-06-12T11:17:43+01:00 2015-06-12T11:17:43+01:00 50 quotes from the Future of Digital Marketing #FODM15 Christopher Ratcliff <p><strong>We celebrated our 10th annual <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing</a> event yesterday.</strong></p> <p>For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.</p> <p>For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.</p><p><a href="https://econsultancy.com/blog/66578-50-quotes-from-the-future-of-digital-marketing-fodm15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66503 2015-05-27T13:31:00+01:00 2015-05-27T13:31:00+01:00 10 predictions from the Future of Digital Marketing that came true Christopher Ratcliff <p><strong>Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.</strong></p> <p>You can take part in the proceedings by <a href="http://bit.ly/1GDfjoN">joining us</a> and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.    </p> <p>Tickets do sell out, so <a href="https://econsultancy.com/events/future-of-digital-marketing/">act fast</a>.</p> <p>In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.</p><p><a href="https://econsultancy.com/blog/66503-10-predictions-from-the-future-of-digital-marketing-that-came-true/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66271 2015-04-17T09:25:00+01:00 2015-04-17T09:25:00+01:00 Maintaining outdated marketing silos will lead to a skills gap Jon Myers <p><strong>With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.</strong></p> <p>Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.</p><p><a href="https://econsultancy.com/blog/66271-maintaining-outdated-marketing-silos-will-lead-to-a-skills-gap/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66211 2015-03-18T10:59:00+00:00 2015-03-18T10:59:00+00:00 Econsultancy's colossal digital marketing jargon-buster Christopher Ratcliff <p><strong>We have a simple goal here at Econsultancy, to make the digital world a better place. </strong></p> <p>We do this is by helping every visitor, client and delegate sort through the clutter of digital marketing, and our role here on the blog however is to help on a more day-to-day basis.</p> <p>We aim to provide useful tips, guidance and best practice advice in a manner that we hope is as jargon-free as possible, to make digital marketing easy to understand for everyone at any level. </p> <p>Which is why I'm very proud to present Econsultancy's Colossal Jargon-Buster, a handy A-Z guide to the most useful and common terms that you'll come across in the digital marketing world. </p><p><a href="https://econsultancy.com/blog/66211-econsultancy-s-colossal-digital-marketing-jargon-buster/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65727 2014-11-14T11:43:13+00:00 2014-11-14T11:43:13+00:00 Why global retailers are taking a multichannel approach Christian Arno <p><strong>Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. </strong></p> <p>They’re hoping to follow the success of companies such as Apple, Burberry and Marks &amp; Spencer which have used this route to reach millions of consumers. </p> <p>With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.</p><p><a href="https://econsultancy.com/blog/65727-why-global-retailers-are-taking-a-multichannel-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65451 2014-09-15T13:50:00+01:00 2014-09-15T13:50:00+01:00 Three key trends from our new Digital Marketing in the Telecom Sector report Christopher Ratcliff <p><strong>Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.</strong></p> <p>This statistic comes from our brand new <a href="https://econsultancy.com/reports/digital-marketing-in-the-telecom-sector">Digital Marketing in the Telecom Sector</a> report, produced by Econsultancy in partnership with <a href="http://www.adobe.com/solutions/telecom.html">Adobe</a>.</p> <p>The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.</p> <p>The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.</p> <p>In the meantime, here’s a summary of three key trends identified in the report:</p><p><a href="https://econsultancy.com/blog/65451-three-key-trends-from-our-new-digital-marketing-in-the-telecom-sector-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65418 2014-09-08T11:55:00+01:00 2014-09-08T11:55:00+01:00 Why digital marketing and salespeople urgently need to get together Minter Dial <p><strong>Both the sales and marketing functions have been significantly impacted by the arrival of the connected customer plus a new set of digital tools, devices and platforms.</strong></p> <p>Brand marketers and sales teams need to adopt to the new world order or risk serious business consequences. At its core, the change required is one of mindset. There is no prescribed path, so brands need to experiment and teams need to be in a constant learning mode.</p> <p>Whenever one tries something new, failure is a very real risk. Yet, it’s not because we might fail that we should not act.</p> <p>These days, there is a plethora of choice. There are myriad new tools, platforms and systems from which to choose to help drive the business.</p> <p>However, whichever digital option a brand selects, most companies are failing to act on one very central theme for survival: customer centricity.</p> <p>While many senior executives are speaking about being 'turned toward the client' unfortunately, it’s a clear case of easier said than done.</p> <p>What are the keys to converting into a truly customer-centric organization? This is the question that I'll explore in this article, co-written by Stephen Gresty...</p><p><a href="https://econsultancy.com/blog/65418-why-digital-marketing-and-salespeople-urgently-need-to-get-together/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64896 2014-09-01T14:37:20+01:00 2014-09-01T14:37:20+01:00 Tracking user behaviour and the world of cookies Darren Goldie <p><strong>In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions. </strong></p> <p>I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.</p> <p>I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world. </p> <p><a href="https://econsultancy.com/blog/64896-tracking-user-behaviour-and-the-world-of-cookies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65161 2014-07-17T14:50:00+01:00 2014-07-17T14:50:00+01:00 The five immutable laws of digital marketing Jason Thibeault <p><strong>Marketers grapple with digital everyday. Why? Because the laws of marketing have changed. These five laws can help you navigate the torid waters of today's digital marketing.</strong></p> <p>Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market.</p> <p>It’s a contrast to traditional marketing in that it focuses on direct engagement with the intended audience. Digital is all about “talking with” whereas traditional marketing is all about “talking to.”</p><p><a href="https://econsultancy.com/blog/65161-the-five-immutable-laws-of-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65175 2014-07-15T17:05:00+01:00 2014-07-15T17:05:00+01:00 How can Pharma organize for agility in the digital age? David S. Tradewell <p><strong>As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success? </strong></p> <p>I was recently invited to speak at a <a href="http://www.exlpharma.com/event-agenda/4786%20">Brand Innovation Summit</a> in Princeton NJ. Senior representatives from a number of large Pharma and healthcare companies attended the session co-hosted by <a href="http://haleadvisors.com/">Hale Advisors</a> and <a href="https://econsultancy.com/admin/blog_posts/%20http:/www.exlpharma.com/">eXL Pharma</a>.  </p> <p>Attendees were looking for answers to key questions such as: “what makes a company nimble and able to embrace digital transformation?” and “What types of organizational structures are best for pharmaceutical and healthcare companies looking to build digital marketing capabilities?” </p> <p><a href="https://econsultancy.com/blog/65175-how-can-pharma-organize-for-agility-in-the-digital-age/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65088 2014-06-26T16:02:00+01:00 2014-06-26T16:02:00+01:00 China: from WeChat mcommerce to experiential nuts Ben Davis <p><strong>It's hard to get one's head around China. The scale and the speed are vast and fast.</strong></p> <p>So, I thought I'd round up some companies doing interesting things online in China, just to give a snapshot of <a href="https://econsultancy.com/reports/china-digital-market-landscape-report">marketing in the country</a>.</p> <p>Full credit where it's due, these are all taken from Barney Loehnis' presentation (he's head of digital in APAC for Ogilvy &amp; Mather) at the <a href="https://econsultancy.com/blog/65057-48-quotes-from-the-future-of-digital-marketing">Future of Digital Marketing 2014</a>.</p><p><a href="https://econsultancy.com/blog/65088-china-from-wechat-mcommerce-to-experiential-nuts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65027 2014-06-23T16:01:00+01:00 2014-06-23T16:01:00+01:00 Repaving the customer journey: preparing for the future of multichannel Rachel Serpa <p><strong>Mobile, social and the Internet of Things are transforming the trajectory of the <a href="https://econsultancy.com/blog/65043-five-new-realities-of-the-buyer-s-journey#i.uxbbzl7fpfssuh">customer journey</a>. </strong></p> <p>The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touchpoints, screens and interactions. </p><p><a href="https://econsultancy.com/blog/65027-repaving-the-customer-journey-preparing-for-the-future-of-multichannel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64817 2014-05-09T17:54:00+01:00 2014-05-09T17:54:00+01:00 Social data: don't miss the boat Sebastian Hempstead <p><strong>In the movie Mallrats, there’s a <a href="https://www.youtube.com/watch?v=G_f8ayQQx4I">clip</a> where one character, William, stares into a Magic Eye image, waiting to see a sailboat hidden in the picture. </strong></p> <p>Packed lunch in hand, he’s determined to stare until he finds it. Yet William’s frustration only grows as many passerby and children see the boat while he only sees the ‘white noise.’</p> <p>For me, the conversations at Econsultancy's recent <a href="https://econsultancy.com/events/social-media-marketing-and-measurement-roundtable-roundtable-april-2014">Social Media Roundtable</a> in New York highlighted the challenge for the enterprise to see the sailboat, camouflaged by the white noise of vast digital data.</p> <p><a href="https://econsultancy.com/blog/64817-social-data-don-t-miss-the-boat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64570 2014-03-24T09:43:00+00:00 2014-03-24T09:43:00+00:00 How the #nomakeupselfie became a simple way to donate Kasia Piekut <p><strong>With our society constantly challenging the female image, there is enormous social pressure to always look good. </strong></p> <p>The #nomakeupselfie campaign has sparked motivation to rethink the concept of beauty, while also becoming a reminder of the importance of looking after our bodies and others who are less fortunate. </p><p><a href="https://econsultancy.com/blog/64570-how-the-nomakeupselfie-became-a-simple-way-to-donate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64533 2014-03-18T17:14:56+00:00 2014-03-18T17:14:56+00:00 Three game mechanics you should borrow from Candy Crush Matthew Kates <p><strong>Game mechanics are the building blocks of a <a href="https://econsultancy.com/blog/63299-gamification-for-marketers-what-old-school-games-can-teach-us-about-engagement" target="_blank">successful gamification strategy</a>. </strong></p> <p>These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). </p><p>Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.</p> <p>And there are a number of lessons marketers can learn from the torrid success of Candy Crush.</p><p><a href="https://econsultancy.com/blog/64533-three-game-mechanics-you-should-borrow-from-candy-crush/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64522 2014-03-18T10:13:00+00:00 2014-03-18T10:13:00+00:00 How brands are using Google+ to offer unique experiences to consumers Kasia Piekut <p><strong>With <a href="https://econsultancy.com/blog/64524-google-hangouts-eight-creative-examples-from-global-brands">Google+</a> celebrating its third anniversary in June this year, I have noticed a surge in brands getting busy and shifting their marketing attention toward this network. </strong></p> <p>1.15bn users are only the beginning of many possibilities that Google+ has to offer, especially if Google is planning something big this year.</p> <p>But have they tapped all the potential in waking up its sleeping community?  </p><p><a href="https://econsultancy.com/blog/64522-how-brands-are-using-google-to-offer-unique-experiences-to-consumers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64270 2014-02-11T15:28:10+00:00 2014-02-11T15:28:10+00:00 Five dating tips you can apply to your email marketing Andrew King <p><strong>With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone. </strong></p> <p>Unfortunately many of those emails won’t hit the mark and you could see your <a href="http://econsultancy.com/blog/64097-email-marketing-what-makes-people-unsubscribe">unsubscribes</a> and spam complaints increasing with every soppy campaign you send. </p><p><a href="https://econsultancy.com/blog/64270-five-dating-tips-you-can-apply-to-your-email-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64248 2014-02-03T10:54:00+00:00 2014-02-03T10:54:00+00:00 71% of businesses plan to increase digital marketing budgets this year: report David Moth <p><strong>Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.</strong></p> <p>This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.</p> <p>The findings come from the new Econsultancy/Responsys <strong><a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a></strong>, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.</p> <p>Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.</p><p><a href="https://econsultancy.com/blog/64248-71-of-businesses-plan-to-increase-digital-marketing-budgets-this-year-report-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64247 2014-02-03T10:11:00+00:00 2014-02-03T10:11:00+00:00 Marketers spend one day a month researching digital marketing trends Christopher Ratcliff <p><strong>Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.</strong></p> <p>Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.</p> <p>Digital marketing is an ever-changing landscape and it’s vital that time should be set aside for marketers to keep on top of the latest techniques and tools.</p> <p>Our <a href="http://econsultancy.com/reports/sempo-state-of-search">State of Search Marketing Report 2013</a> in association with SEMPO reveals that across four areas of digital marketing – search engine optimisation, marketing analytics, paid search marketing and social media marketing – marketers were spending at least one day a month on each, researching and learning about the latest trends. </p><p><a href="https://econsultancy.com/blog/64247-marketers-spend-one-day-a-month-researching-digital-marketing-trends/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64090 2014-01-08T09:09:00+00:00 2014-01-08T09:09:00+00:00 Seven best practice tips for online video in 2014 Ornaith Killen <p><strong>With the release of the 2014 Econsultancy <a href="http://econsultancy.com/reports/online-video-best-practice-guide">Online Video Best Practice Guide</a>, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video. </strong></p> <p>Each of these tips has been very carefully selected from both the report author and industry experts.</p> <p>To begin as I very much like to start my blogs, I will give you some relevant statistics so that you will realise how prevalent online video is in today’s market.</p><p><a href="https://econsultancy.com/blog/64090-seven-best-practice-tips-for-online-video-in-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64051 2014-01-02T10:26:00+00:00 2014-01-02T10:26:00+00:00 Digital marketing and the music industry: six key trends for 2014 Marcus Taylor <p><strong>One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.</strong></p> <p>Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.</p> <p>Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.</p> <p><a href="https://econsultancy.com/blog/64051-digital-marketing-and-the-music-industry-six-key-trends-for-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64013 2013-12-17T14:20:00+00:00 2013-12-17T14:20:00+00:00 The digital marketing year in quotes Ben Davis <p><strong>As always, there was lots of comment-worthy developments in the world of digital marketing this year.</strong></p> <p>Here's my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.</p> <p>Got other quotes worthy of inclusion? Do leave them in the comments section below.</p><p><a href="https://econsultancy.com/blog/64013-the-digital-marketing-year-in-quotes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63906 2013-12-03T10:25:00+00:00 2013-12-03T10:25:00+00:00 The social media landscape of the Emerald Isle: stats Ornaith Killen <p><strong>As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post. </strong></p> <p>The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.</p> <p>Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.</p> <p>So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on. </p><p><a href="https://econsultancy.com/blog/63906-the-social-media-landscape-of-the-emerald-isle-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63858 2013-11-22T14:07:00+00:00 2013-11-22T14:07:00+00:00 10 interesting internet marketing stats we’ve seen this week Ben Davis <p><strong>This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.</strong></p> <p>Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.</p> <p>For more <a href="https://econsultancy.com/reports/internet-statistics-compendium">internet marketing statistics</a>, check out Econsultancy's Internet Statistics Compendium.</p><p><a href="https://econsultancy.com/blog/63858-10-interesting-internet-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63759 2013-11-08T12:35:00+00:00 2013-11-08T12:35:00+00:00 10 interesting digital marketing statistics we've seen this week Ben Davis <p><strong>This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.</strong></p> <p>There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.</p> <p>Feed your brain with this week's rare and juicy stats - watch that white shirt! And for more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium.</a></p><p><a href="https://econsultancy.com/blog/63759-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63572 2013-10-14T10:55:00+01:00 2013-10-14T10:55:00+01:00 Could chaos theory explain patterns of influence on social media? Nicolas Chabot <p><strong>Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence patterns and the secret of ROI optimisation would be eventually revealed to CMOs !!! Stimulating thought. </strong></p> <p>The recent history of science showed that behind apparently unpredictable phenomena, patterns could in fact be identified.</p> <p>Further, similar patterns could be applied to domains as diverse as weather forecasting, traffic modelling or the evolution of populations: this is <a href="http://www.amazon.fr/dp/0749386061">chaos theory</a>.</p> <p>So, could chaos theory explain patterns of influence on social media and resolve one of the biggest social media marketing enigmas for brands?</p><p><a href="https://econsultancy.com/blog/63572-could-chaos-theory-explain-patterns-of-influence-on-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63493 2013-09-30T10:03:09+01:00 2013-09-30T10:03:09+01:00 How banks are using social media Kit Nicols <p><strong>Gone are the days of waiting in a queue in a branch or on the phone to talk to your bank. </strong></p> <p>Today, customers are able to quickly raise their issues through social media, and it has become an important method for banks to build relationships with their customers and to reach a younger audience.</p> <p>As is true for success in any business, it is important to be where your customers are, and future banking customers are online.</p> <p>So how are the UK’s biggest <a href="http://econsultancy.com/uk/blog/62630-social-media-and-the-financial-sector-eight-best-practice-tips">banks using social media</a>?</p><p><a href="https://econsultancy.com/blog/63493-how-banks-are-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63420 2013-09-18T10:39:00+01:00 2013-09-18T10:39:00+01:00 Charity and digital marketing: raising money on a budget Emma Hazan <p><strong>At the end of August, ahead of the Vuelta a España, Spain’s national cycling tournament, we decided to do a virtual bike ride for charity. </strong></p> <p>The plan was to cycle the distance from our London headquarters to our Spanish office. The 1,718km bike ride would take place over five days on two exercise bikes situated in our home in Tech City, with the challenge of raising £1,000.</p> <p>We estimated that for us to hit our target, we had to have both bikes in use for eight hours a day. The challenge was set. Pre-competition donations were slow and we needed to come up with an idea of how to increase sponsorships and promote the event.</p> <p>Our marketing team were tasked with <strong>increasing visibility of the event</strong>, driving <strong>engagement</strong> and, importantly, <strong>raising donations... </strong>with just one catch – while everybody bought into the great initiative, this was still something that needed to be fit in around our day-to-day work.</p><p><a href="https://econsultancy.com/blog/63420-charity-and-digital-marketing-raising-money-on-a-budget/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63334 2013-09-03T02:00:00+01:00 2013-09-03T02:00:00+01:00 66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report David Moth <p><strong>Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific.</strong></p> <p>In comparison, just 19% of companies plan to increase their offline budgets in the same time period.</p> <p>Furthermore, companies surveyed as part of the <a href="http://econsultancy.com/uk/reports/state-of-digital-marketing-in-asia-2013">State of Digital Marketing in Asia 2013 Report</a> are spending an average of 29% of their total marketing budgets on digital, a slight increase from 26% in the 2012 survey.</p> <p>However, agency respondents included in the report paint a different picture, estimating that their clients spend just less than a quarter (23%) of their total budget on digital.</p><p><a href="https://econsultancy.com/blog/63334-66-of-asian-businesses-plan-to-increase-digital-marketing-budgets-over-the-next-12-months-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63308 2013-08-30T10:26:00+01:00 2013-08-30T10:26:00+01:00 Helping fund a non-profit: the digital donation funnel Andrew Isidoro <p><strong>When it comes to generating donations we all know that there is more to digital fundraising than simply broadcasting to your supporters. </strong></p> <p>It’s important to understand who the audience is, whether they likely to convert into volunteers and/or financial supporters and what the best method is of communicating with each stakeholder group to get the best return on resources.</p><p><a href="https://econsultancy.com/blog/63308-helping-fund-a-non-profit-the-digital-donation-funnel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63183 2013-08-09T12:45:00+01:00 2013-08-09T12:45:00+01:00 Five things digital marketers should do in August to stay ahead of the game Dale Lovell <p><strong>It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around. </strong></p> <p>It’s harder to get hold of the right people, the decision makers that are required to input into your digital marketing. It’s a time, ideally, when marketers are under a little less pressure than normal. </p><p><a href="https://econsultancy.com/blog/63183-five-things-digital-marketers-should-do-in-august-to-stay-ahead-of-the-game/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63134 2013-07-26T12:57:00+01:00 2013-07-26T12:57:00+01:00 10 interesting digital marketing statistics we’ve seen this week Ben Davis <p><strong>This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.</strong></p> <p>Feast on these, and try not to speak with your mouth full.</p><p><a href="https://econsultancy.com/blog/63134-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62968 2013-06-24T10:43:12+01:00 2013-06-24T10:43:12+01:00 Are you predicting the digital future of your industry? Dominic Byrne <p><strong>Einstein said, 'Technological progress is like an ax in the hands of a pathological criminal'. </strong></p> <p>Albert Einstein died in 1955, the year before the videocassette recorder was even invented. </p> <p>While technology covers a plethora of tools, machines, techniques, crafts and systems. I wonder if even the smartest of cookies like Mr Einstein, would be as surprised as I am with the progression of digital technology, the associated hardware tools and marketing techniques that make up the world today, as we now know it.  </p><p><a href="https://econsultancy.com/blog/62968-are-you-predicting-the-digital-future-of-your-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62903 2013-06-12T12:19:05+01:00 2013-06-12T12:19:05+01:00 Consumers believe traditional media trumps digital for ad effectiveness: study David Moth <p><strong>In spite of <a href="http://econsultancy.com/uk/blog/62496-uk-digital-ad-spend-up-12-5-to-5-42bn-in-2012-report">ever-increasing digital ad budgets</a> and declining newspaper revenues, people still think that traditional media outlets trump digital channels for advertising and credibility.</strong></p> <p>A new <a href="http://www.adobe.com/aboutadobe/pressroom/pdfs/Click_Here_Regional_Comparisons.pdf">Adobe survey</a> shows that global consumers still rely on family and friends (51%) and consumer forums (35%) if they want credible information on products and brands.</p> <p>Traditional media, such as newspaper and TV, came in third with 28%, while company websites scored just 17% compared to 8% for blogs and just 3% for branded social media pages.</p> <p>The fact that people trust recommendations from their peers above all else is to be expected as research has consistently shown the value of consumer reviews in ecommerce, however the disparity between traditional media and official company channels may come as a surprise.</p><p><a href="https://econsultancy.com/blog/62903-consumers-believe-traditional-media-trumps-digital-for-ad-effectiveness-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62850 2013-06-06T10:50:00+01:00 2013-06-06T10:50:00+01:00 Influencer marketing is the new Eldorado: joining the gold rush Nicolas Chabot <p><strong>In part one of this two part post, I explained <a href="http://econsultancy.com/uk/blog/62766-influencer-marketing-is-the-new-eldorado-who-will-lead-the-gold-rush">how the tides are shifting in digital marketing tools spend </a>and the brave brands are focusing their attention away from general social media efforts towards social influencers who have the power to make a much larger impact. </strong></p> <p>In this part, I’ll talk about the four toughest challenges marketers face in the Gold Rush to influencer marketing and how to overcome them to win.</p><p><a href="https://econsultancy.com/blog/62850-influencer-marketing-is-the-new-eldorado-joining-the-gold-rush/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62847 2013-06-03T13:51:00+01:00 2013-06-03T13:51:00+01:00 A day in the life of a... Head Of Digital Marketing Chris Lake <p><strong><a href="http://benliau.com">Ben Liau</a> is digital marketing manager at Meyer Australia, a manufacturer of cookware (including brands such as Anolon, Circulon, Raco and Esteele). Here he explains what he gets up to, in an average working day.</strong></p> <p>If you are keen to break into digital marketing, or are looking for a new challenge in this area, then be sure to check out our <a href="http://jobs.econsultancy.com">digital jobs board</a>.</p> <p>Alternatively, if you work for <strong>a brand</strong> (i.e. not an agency or vendor) and want to share your experiences of working in digital then send a note to editor@econsultancy.com, with your job title in the subject line.</p><p><a href="https://econsultancy.com/blog/62847-a-day-in-the-life-of-a-head-of-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62791 2013-05-23T17:11:49+01:00 2013-05-23T17:11:49+01:00 Seven core principles digital marketers forget Pratik Dholakiya <p><strong><img style="float: left;" src="http://i.imgur.com/qiIym6B.jpg" alt="" width="170">Guy Kawasaki <a href="http://www.forbes.com/sites/sap/2013/01/16/22-best-marketing-quotes-to-drive-your-marketing-strategy/" target="_blank">once said</a>: <em>'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'</em>.</strong></p> <p>We’d like to think that no matter what you have, money or brains or both, <a href="http://econsultancy.com/uk/blog/62533-what-exactly-is-inbound-marketing-part-one-the-big-idea">inbound marketing</a> is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.</p> <p>If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...</p><p><a href="https://econsultancy.com/blog/62791-seven-core-principles-digital-marketers-forget/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62708 2013-05-14T11:20:00+01:00 2013-05-14T11:20:00+01:00 What you have to prepare for content of integrity in the age of the customer Dominic Byrne <p><strong><img style="float: left;" src="http://i.imgur.com/oI3PTkU.png" alt="" width="200">We are in the age of the customer, a time where technology is changing the way customers engage with our brands. </strong></p> <p>In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.</p> <p>At each touchpoint is some form of content, so the only way to compete in the age of the customer is to evolve with a <a href="http://econsultancy.com/uk/blog/62001-content-marketing-strategy-an-a-z-guide-to-success">content marketing strategy</a>. </p><p><a href="https://econsultancy.com/blog/62708-what-you-have-to-prepare-for-content-of-integrity-in-the-age-of-the-customer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>