Posts tagged with Digital Marketing

Social data: don't miss the boat

In the movie Mallrats, there’s a clip where one character, William, stares into a Magic Eye image, waiting to see a sailboat hidden in the picture.

Packed lunch in hand, he’s determined to stare until he finds it. Yet William’s frustration only grows as many passerby and children see the boat while he only sees the ‘white noise.’

For me, the conversations at Econsultancy's recent Social Media Roundtable in New York highlighted the challenge for the enterprise to see the sailboat, camouflaged by the white noise of vast digital data.

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How the #nomakeupselfie became a simple way to donate

With our society constantly challenging the female image, there is enormous social pressure to always look good.

The #nomakeupselfie campaign has sparked motivation to rethink the concept of beauty, while also becoming a reminder of the importance of looking after our bodies and others who are less fortunate. 

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Three game mechanics you should borrow from Candy Crush

Game mechanics are the building blocks of a successful gamification strategy.

These elements make the experience engaging and fun for the consumer. Points, badges and leaderboards are the go-to mechanics marketers often use to make their programs more engaging, but the mechanics marketers can tap go beyond PBLs (as they’re called among game designers). 

Candy Crush, the social game that is more popular than every other game on Facebook, uses a long list of mechanics to create motivating and addictive experience for the user.

And there are a number of lessons marketers can learn from the torrid success of Candy Crush.

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We're hanging on Google+

How brands are using Google+ to offer unique experiences to consumers

With Google+ celebrating its third anniversary in June this year, I have noticed a surge in brands getting busy and shifting their marketing attention toward this network.

1.15bn users are only the beginning of many possibilities that Google+ has to offer, especially if Google is planning something big this year.

But have they tapped all the potential in waking up its sleeping community?  

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Five dating tips you can apply to your email marketing

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.

Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with every soppy campaign you send. 

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71% of businesses plan to increase digital marketing budgets this year: report

Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.

This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.

The findings come from the new Econsultancy/Responsys Marketing Budgets Report 2014, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.

Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.

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state of search marketing report

Marketers spend one day a month researching digital marketing trends

Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.

Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.

Digital marketing is an ever-changing landscape and it’s vital that time should be set aside for marketers to keep on top of the latest techniques and tools.

Our State of Search Marketing Report 2013 in association with SEMPO reveals that across four areas of digital marketing – search engine optimisation, marketing analytics, paid search marketing and social media marketing – marketers were spending at least one day a month on each, researching and learning about the latest trends. 

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Online Video Clipboard

Seven best practice tips for online video in 2014

With the release of the 2014 Econsultancy Online Video Best Practice Guide, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video.

Each of these tips has been very carefully selected from both the report author and industry experts.

To begin as I very much like to start my blogs, I will give you some relevant statistics so that you will realise how prevalent online video is in today’s market.

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Music industry trends

Digital marketing and the music industry: six key trends for 2014

One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.

Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.

Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.

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marissa meyer

The digital marketing year in quotes

As always, there was lots of comment-worthy developments in the world of digital marketing this year.

Here's my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.

Got other quotes worthy of inclusion? Do leave them in the comments section below.

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Ireland - the Emerald Isle

The social media landscape of the Emerald Isle: stats

As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.

The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.

Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.

So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on. 

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content marketing tactics - a breakdown of what brands produce

10 interesting internet marketing stats we’ve seen this week

This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.

Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.

For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.

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