Posts tagged with Digital Media

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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A brief history of ad blocking shows it’s not a new problem

The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit.

It’s lineage may date back as far as 1928, inspired by two American cousins named Edward M. Knabish and Edwin J. Shoemaker, who partnered in a small furniture business located in Monroe, Michigan.

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Small Business Saturday Logo, 7th December 2013

Digitally showcasing your business on Small Business Saturday

The UK is celebrating its first Small Business Saturday on 7th December 2013, following in the footsteps of the United States who began the initiative in 2010, generating $5.5bn in its first year.  

Supported by the UK government, it is hoped that success will follow into the UK and generate support for the 4.9m SMEs currently located here.

As well as some well-meaning tips on digitally showcasing and preparing for the big day, the blog begins with some lovely stats that should hit home on how important it is to participate.

I mean, if the idea of competing with 4.7m business of the same size doesn’t daunt you, then perhaps you should participate for the fun part, or indeed to support other local businesses.

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Death of the digital agency: Redux

Last year, I wrote that the digital agency was dead. I was mostly talking about how platform technology was going to knock a lot of digital media agencies out of business. In a world where over five trillion banner impressions are available every month, I argued it was simply too much for humans to navigate through the choices and wring branding effect and performance out of campaigns.

Well, digital media agencies are still around—but they continue to lose share to platforms as the amount of programmatically bought media increases. With RTB-based spending estimated to rise at an annualized rate of nearly 60% a year, according to market intelligence firm IDC, we could see as much as $14 billion in spending by 2016, or 27% of total display spending. Looks like the machines are slowly taking over.

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After the web, what’s next for digital?

Without a doubt, the most significant media disruptor in recent history has been the internet, and it’s reasonable to consider the last 10 to 15 years the “internet era.” If the long history of disruptions has taught us anything it is that we need to ask, what era will be next? 

Even if we can’t predict the future, we need only look around us in digital media and technology to guess and stay informed of what’s down the road. As we have seen how quickly prominent companies have fallen, foresight is sure to pay dividends for marketers, publishers, and generally everyone who interacts with the world around them.

It’s a time for bold statements. It’s a time for stretching the imagination to glimpse at our future “beyond the internet.”

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The RFP is dead: new concepts in audience discovery

Real-time bidding, data segmentation, and new buying methodologies have made a dinosaur out of the traditional agency request-for-proposal.

A programmatic approach to budget allocation and audience discovery is coming soon that will forever transform the RFP from a static document to an effective attribute matching engine that can effectively connect the demand and supply sides in media.

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