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Posts tagged with Digital Pr

Has Google really just killed the PR industry?

There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.

So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.

The convergence of PR and SEO is something we’ve covered previously on the blog, with articles focusing on the importance of search optimised PR and suggesting seven SEO tools to improve online PR efficiency.

However the article on ZDNet understandably (and probably intentionally) ruffled a few feathers within the PR industry as it painted them as black hat SEOs, out to flood the internet with dull, keyword loaded press releases just so they could help their clients climb a few places in search rankings.

28 comments

Learn from the best: five must have newsroom features

If you were a king, how would you deck out your royal residence? Chances are you’d invest heavily to ensure your surroundings matched the importance of your status.

So (and forgive the far from subtle analogy), if content is king, then where you host your content surely needs a similar amount of thought, care and investment?

0 comments

Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following Volvo’s decision to appoint Mindshare to manage their SEO, digital PR and social media (PR Week May 8). SEO drives the effectiveness of digital PR and vice versa – irrespective of whether this is championed by PR agencies or traditional media agencies.

5 comments