Posts tagged with Digital Publishing

40% of publishers describe their digital ad revenue as shrinking or static

The display advertising economy is in trouble, and digital publishers are feeling it. Whether it’s the rise of ad blockers, emerging news-delivery platforms, commoditized ad inventory or diminishing CPMs, there are plenty of challenges facing the industry. 

Our new report, Digital Publishing: Increasing Advertiser Value Through Data and Identity, found that display ad revenue is either stagnant or shrinking for 40% of digital publishers. 

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Why brands and digital media owners must collaborate on creative

There’s huge creative potential when brand advertisers and media owners choose to collaborate. It’s astonishing how scarcely it seems to happen, especially given just how memorable such collaborations have typically been.

Take the first episode of zombie thriller The Returned on Channel 4 earlier this year. The programme was aired in its original French, with English subtitles, a first for mainstream drama on television.

With a brilliant touch, the first commercial break was also in French with English subtitles, and included spots by French brands such as Renault, Boursin and L’Oreal.

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Content marketing the mighty Marvel way

Building a brand the mighty Marvel way

Superman. Batman. Iron Man. Of the three, the DC characters have historically been far more recognisable.

There’s no denying that Marvel comics has had a stellar recent run at the movies, but step back to 2005 and you’d have been hard-pressed to find anyone outside the bubble of comic-book fandom who knew or cared about Tony Stark’s armoured alter-ego.

So how has Marvel Entertainment managed to propel its lesser-known characters to success, while the far more recognisable properties owned by rival DC Comics have often languished in development hell?

It’s all about brand continuity...

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Encyclopaedia Britannica saying goodbye to print

For nearly 250 years, Encyclopaedia Britannica has been a household name. Once the encyclopedia of record, chances are your family had an Encyclopaedia Britannica set sitting on the bookshelf, or that you've picked up a heavy volume at school or the library.

Yesterday, however, Encyclopaedia Britannica announced that it's going all digital and will no longer be a print publisher.

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Media companies need to bring digital expertise in-house

Print publishers are perfectly positioned to make the most out of the digital publishing revolution. So why have so many legacy media companies struggled to maximise the opportunities that digital offers?

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Econsultancy gets two new digital MSc programmes accredited

I’m excited to say that we can now offer two new masters programmes to add to our established MSc in Digital Marketing Communications. We’ve been working on them for about a year now, making sure that they are both academically sound and fulfil the needs of the digital industry. We were delighted when the assessment panel passed them both on Tuesday.

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