Posts tagged with Digital Retail

foyles logo

Can bookshops like Foyles benefit from digital in-store?

The legendary Foyles bookshop on Charing Cross Road in London recently shuffled along the street once more and re-opened with a bang.

It's an amazing store with clean lines and ordered stock, a world away from images of a rather cluttered 1930s Foyles such as this one.

I headed in to check out the in-store experience and to assess whether bookshops can benefit from digital in-store (leaving the e-book argument in the long grass).

Chiefly, I tested Foyles' free wi-fi, which features an inventory search and mapping tool.

piccadilly circus

What is the state of digital retail in London?

How is the world’s shopping capital using mobile and digital experiences to engage customers in-store?

I’ve previously written about window displays on Regent Street, but that was a scanty survey. Eccomplished has released some more in-depth research into select stores on Oxford Street and Regent Street in London.

Factors such as signage, interactive media, WiFi, mobile interaction and store layout were surveyed in 40 leading retail outlets by a team of researchers.

Shoppers were also canvassed with the aim of ascertaining whether or not digital in-store offers brands the opportunity to stand out. So, how well are stores implementing technology and is there a gap between best practice and reality?