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Digital transformation is one of those programmes that doesn't, at first, sound like a marketing initiative.
In some ways, it seems like IT should own it - it is 'digital' after all.
Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.
Except for the weekly Econsultancy digital marketing stats round-up…
It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…
No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.
The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”
In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.
But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats.
Online marketing is a world fraught with danger. Some dangers are obvious. Others... not so much.
The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.
Digital marketing investment is on the rise in Australia and New Zealand, according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.
The survey of nearly 500 client-side and agency marketers studied the extent to which brands in this region are increasing their marketing budgets across a range of digital channels and technologies.
As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were.
One of the key points that arose from the survey was a growing concern over the skills gap within the industry.
No one can doubt the importance of enabling employees to develop themselves and learn new skills by attending relevant training sessions.
Not only does it improve productivity and encourage new ways of thinking, but it can have a positive impact on employee satisfaction as it aids career development.
However, in the day-to-day rush to get things done it’s easy to see training as a low priority.
Managers are under pressure to meet deadlines so feel they can’t afford to let staff take time out of the office for learning and development.
This is an understandable view point but one that is extremely short-sighted, as in the long term it will have a negative impact on productivity and staff retention.
So if you’re struggling to convince management of the need to allow staff time out of the office to attend training courses, here are a few arguments you can use to back up your case.
If you want to be rich then you’re better off working client-side than in an agency, according to a new survey on marketing salaries.
Across all digital industries respondents working in-house earned more than people at the same level in agencies.
For example, the average salary for junior employees was £23,310 in agencies compared to £26,161 in client-side roles.
The gap was closest at senior level with agency respondents being paid £60,830 on average compared to £61,873 on client-side, but then the difference grew to roughly £20,000 at c-level (£95,212 vs. £114,199).