Posts tagged with Digital Transformation Strategy

Three key steps towards a customer-focused digital transformation

Here is a modern day 'the chicken or the egg' scenario. What came first,  a business’s digital capabilities or a customer’s need for digital relevance from businesses?

Does it really matter? What does matter is that businesses must be digitally wired with a consumer-focused mind set in order to succeed in today’s highly competitive landscape.

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Digital transformation: the importance of culture

What is digital transformation? There is a lot of talk at the moment about this process, where an organisation overhauls its capabilities in order to reach digital enlightenment.

This is a large-scale change that typically takes years and cuts across strategies, people, processes and technology.

While there are internal elements to this, such as new social collaboration tools for employees and adopting more agile ways of working, much of the desired transformation relates to customer-facing activities, especially sales, customer service and marketing.

But what do we really mean when we talk about 'digital' anyway? What is a 'digital organisation'? Clearly we have gone beyond using just ‘online’ or ‘internet’ because those words do not adequately encompass mobile or other channels and media that are increasingly digital.

But I think ‘digital’ actually stands for more even than this...

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