tag:econsultancy.com,2008:/blog/tags/digital-transformation Posts tagged with "digital transformation" from the Econsultancy blog 2017-11-10T12:26:00+00:00 tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69565 2017-11-06T13:30:00+00:00 2017-11-06T13:30:00+00:00 From zero to CMO: Five essential steps Jeff Rajeck <p><strong>Almost everyone is planning their next career move and they often think about what they need to do to make it happen.</strong></p> <p>Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.</p><p><a href="https://econsultancy.com/blog/69565-from-zero-to-cmo-five-essential-steps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69512 2017-10-23T12:51:45+01:00 2017-10-23T12:51:45+01:00 B2B digital transformation: Key trends & recommendations Lynette Saunders <p><strong>Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges.</strong></p> <p><a href="http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-digital-leaders-drive-five-times-more-revenue-growth-than-their-peers">According to McKinsey</a>, "Turning your company into a top quartile B2B digital player can increase revenue by 3.5%".</p><p><a href="https://econsultancy.com/blog/69512-b2b-digital-transformation-key-trends-recommendations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69477 2017-10-06T16:14:00+01:00 2017-10-06T16:14:00+01:00 Digital transformation and CX maturity at GE Healthcare Life Sciences Ben Davis <p><strong>At the <a href="https://goo.gl/dsqgYw">Festival of Marketing</a> 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.</strong></p><p><a href="https://econsultancy.com/blog/69477-digital-transformation-and-cx-maturity-at-ge-healthcare-life-sciences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69281 2017-08-22T14:00:00+01:00 2017-08-22T14:00:00+01:00 Digital transformation: It's not a destination Karl Havard <p><strong>Here we are, in the second half of 2017 and '<a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>', as an industry term and practice, is mainstream.</strong></p> <p>Virtually, all digital agencies and consultancies are offering services and solutions, of various flavours, under this digital transformation umbrella. Most now recognise that it's much more than just a technological and business transformation; it also encompasses many human aspects including mindset, behaviours, beliefs and <a href="https://econsultancy.com/blog/69324-10-companies-with-a-digital-culture/">culture</a>.</p><p><a href="https://econsultancy.com/blog/69281-digital-transformation-it-s-not-a-destination/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69324 2017-08-14T15:05:00+01:00 2017-08-14T15:05:00+01:00 10 companies with a digital culture Ben Davis <p><strong>Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.</strong></p> <p>This was his attempt: "The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture."</p><p><a href="https://econsultancy.com/blog/69324-10-companies-with-a-digital-culture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69163 2017-06-29T09:43:00+01:00 2017-06-29T09:43:00+01:00 A digital transformation case study: The Met Office Nikki Gilliland <p><strong>It was 1758 when Samuel Johnston wrote: “When two Englishmen meet, their first talk is of the weather.” Fast forward 250 years or so and he’s still pretty much spot on. </strong></p> <p>The only difference now is that digital technology enables us to talk about it <em>even</em> more.</p><p><a href="https://econsultancy.com/blog/69163-a-digital-transformation-case-study-the-met-office/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69159 2017-06-13T10:15:00+01:00 2017-06-13T10:15:00+01:00 How apprenticeships are fuelling Rentokil's digital transformation Ben Davis <p><strong>Over the past few years, there have been many reports of a digital skills shortage.</strong></p> <p>One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.</p><p><a href="https://econsultancy.com/blog/69159-how-apprenticeships-are-fuelling-rentokil-s-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69142 2017-06-09T10:46:00+01:00 2017-06-09T10:46:00+01:00 Digital transformation in the FSI sector: A customer experience battleground Lynette Saunders <p><strong>The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.</strong></p> <p>Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.</p><p><a href="https://econsultancy.com/blog/69142-digital-transformation-in-the-fsi-sector-a-customer-experience-battleground/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69076 2017-05-09T16:24:01+01:00 2017-05-09T16:24:01+01:00 Digital transformation heats up in FSI as leaders compete for future Stefan Tornquist <p><strong>Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.</strong> </p> <p>To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching <a href="https://econsultancy.com/reports/digital-transformation-in-financial-services-and-insurance-2017">Digital Transformation in Financial Services</a>, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.</p><p><a href="https://econsultancy.com/blog/69076-digital-transformation-heats-up-in-fsi-as-leaders-compete-for-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68902 2017-03-22T14:22:19+00:00 2017-03-22T14:22:19+00:00 How GE is using co-creation as part of its digital transformation Ben Davis <p><strong>GE is a fascinating company. For those that don't know, it was originally the Edison General Electric Company.</strong></p> <p>And though it may be a venerable old company, it's famously an innovative one. That innovation extends from products to marketing and GE's ongoing digital <a href="https://econsultancy.com/training/digital-transformation/">transformation</a>.</p><p><a href="https://econsultancy.com/blog/68902-how-ge-is-using-co-creation-as-part-of-its-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68840 2017-02-28T14:01:33+00:00 2017-02-28T14:01:33+00:00 Culture and digital transformation: How to build a 'living business' Ben Davis <p><strong>What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.</strong></p> <p>In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.</p><p><a href="https://econsultancy.com/blog/68840-culture-and-digital-transformation-how-to-build-a-living-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68731 2017-01-26T15:15:00+00:00 2017-01-26T15:15:00+00:00 Your 2017 marketing plan should be defined by change and transformation Stephanie Miller <p><strong>Welcome to 2017, the year where rapid change defines marketing.  </strong></p> <p>Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.</p><p><a href="https://econsultancy.com/blog/68731-your-2017-marketing-plan-should-be-defined-by-change-and-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68717 2017-01-20T10:11:00+00:00 2017-01-20T10:11:00+00:00 What exactly is marketing ops? Ben Davis <p><strong>What is marketing ops?</strong></p> <p>In Ashley Friedlein's recent <a href="https://econsultancy.com/blog/68706-ashley-friedlein-s-marketing-and-digital-trends-for-2017/">2017 digital trends essay</a>, he identifies marketing transformation as a hot topic.</p> <p>Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.</p><p><a href="https://econsultancy.com/blog/68717-what-exactly-is-marketing-ops/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68506 2016-12-19T11:00:00+00:00 2016-12-19T11:00:00+00:00 10 inspiring examples of design-led brands Ben Davis <p><strong>Brands that employ design thinking are perhaps easier to spot than they used to be.</strong></p> <p>That's because we interact with many fast-growing digital businesses primarily through our screens.</p> <p>So, for a service like Deliveroo (which delivers somebody else's product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street).</p><p><a href="https://econsultancy.com/blog/68506-10-inspiring-examples-of-design-led-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68498 2016-11-07T00:00:00+00:00 2016-11-07T00:00:00+00:00 Three ways to avoid being disrupted in an age of innovation Seán Donnelly <p><strong>Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between. </strong></p> <p>This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.</p><p><a href="https://econsultancy.com/blog/68498-three-ways-to-avoid-being-disrupted-in-an-age-of-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68221 2016-09-07T15:41:25+01:00 2016-09-07T15:41:25+01:00 Embracing digital transformation in the Pharma and Healthcare sectors Lynette Saunders <p><strong>Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.</strong></p> <p>Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.</p><p><a href="https://econsultancy.com/blog/68221-embracing-digital-transformation-in-the-pharma-and-healthcare-sectors/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68216 2016-08-31T10:12:00+01:00 2016-08-31T10:12:00+01:00 Six iconic retailers and their digital transformation journeys Ben Davis <p><strong>How is retail being changed by digital?</strong></p> <p>What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks &amp; Spencer, and Boots).</p> <p>Here are their <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a> journeys, as they fight to compete with online and agile competitors.</p><p><a href="https://econsultancy.com/blog/68216-six-iconic-retailers-and-their-digital-transformation-journeys/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68047 2016-07-08T11:34:00+01:00 2016-07-08T11:34:00+01:00 The Sales & Marketing departments: Why & how they should merge Ben Davis <p><strong>Sales and marketing are converging in many businesses.</strong> <strong>But why and how?</strong></p> <p>Econsultancy's latest <a href="https://econsultancy.com/reports/the-convergence-of-marketing-and-sales/">Digital Transformation Best Practice Guide</a> answers exactly those questions.</p> <p>Here are some of the key insights.</p><p><a href="https://econsultancy.com/blog/68047-the-sales-marketing-departments-why-how-they-should-merge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67976 2016-06-24T10:44:04+01:00 2016-06-24T10:44:04+01:00 This is how you explain to HR what 'digital' means Ben Davis <p><strong>Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.</strong></p> <p>Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.</p><p><a href="https://econsultancy.com/blog/67976-this-is-how-you-explain-to-hr-what-digital-means/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67859 2016-05-23T10:11:06+01:00 2016-05-23T10:11:06+01:00 Adidas creates B2B content to help with recruitment Ben Davis <p><strong>Adidas' GamePlan A is one of the quirkier corporate websites out there.</strong></p> <p>It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a <a href="http://www.telegraph.co.uk/men/fashion-and-style/10881682/The-metrosexual-is-dead.-Long-live-the-spornosexual.html">spornosexual</a> nodding his head at.</p> <p>But it's an interesting site because it shows that <a href="https://econsultancy.com/training/courses/topics/content-marketing-and-strategy">content marketing</a> is still trusted, and could be a force in increasingly competitive recruitment.</p><p><a href="https://econsultancy.com/blog/67859-adidas-creates-b2b-content-to-help-with-recruitment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67810 2016-05-09T11:36:14+01:00 2016-05-09T11:36:14+01:00 What is transformational agility & what are its benefits? Ben Davis <p><strong>Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.</strong></p> <p>This is the root of the need for digital transformation.</p> <p>But is the talk of agile change just lip service? What is it? And what are its benefits?</p><p><a href="https://econsultancy.com/blog/67810-what-is-transformational-agility-what-are-its-benefits/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67682 2016-03-31T10:14:00+01:00 2016-03-31T10:14:00+01:00 A look inside Nationwide Building Society’s new CX design lab Ben Davis <p><strong>Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.</strong></p> <p>The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.</p> <p>We caught up with Webster Garratt, Head of Digital Experience &amp; Service Design at Nationwide.</p><p><a href="https://econsultancy.com/blog/67682-a-look-inside-nationwide-building-society-s-new-cx-design-lab/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67594 2016-03-23T00:06:00+00:00 2016-03-23T00:06:00+00:00 Digital marketing in Singapore: 101 Jeff Rajeck <p><strong>As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.</strong></p> <p>But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.</p> <p>To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.</p> <p><a href="https://econsultancy.com/blog/67594-digital-marketing-in-singapore-101/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67610 2016-03-21T10:03:00+00:00 2016-03-21T10:03:00+00:00 Digital transformation in sports: from diamond to gridiron Ben Davis <p><strong>Sports teams have always been fertile ground for technology and innovation.</strong></p> <p>From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.</p> <p>I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.</p><p><a href="https://econsultancy.com/blog/67610-digital-transformation-in-sports-from-diamond-to-gridiron/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67640 2016-03-11T11:23:00+00:00 2016-03-11T11:23:00+00:00 Nine delightful digital marketing stats from the past week Jack Simpson <p><strong>It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up’ because that’s basically the only joke I’ve got.</strong></p><p><a href="https://econsultancy.com/blog/67640-nine-delightful-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67611 2016-03-10T14:11:18+00:00 2016-03-10T14:11:18+00:00 Digital transformation is vital for creating a customer-obsessed business culture Prosper Williams <p><strong>If there is one thing Mobile World Congress 2016 confirmed - amongst all the talk of wearables, the IoT and virtual reality being the future - it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world. </strong></p> <p>Today every company is pretty much a technology company, with <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a> affecting businesses across all sectors, and no doubt in 12 months’ time at MWC17 the business and technology landscape will shift again.</p> <p>It is little wonder that organisations are struggling to adapt and keep up.</p><p><a href="https://econsultancy.com/blog/67611-digital-transformation-is-vital-for-creating-a-customer-obsessed-business-culture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67607 2016-03-08T02:04:00+00:00 2016-03-08T02:04:00+00:00 What are the key martech & digital transformation trends in India? Jeff Rajeck <p><strong>Econsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th, with dozens of client-side marketers attending to discuss the trends, best practices, and issues they are facing.</strong></p> <p>The roundtables had in-depth discussions on two related topics, <em>Engagement &amp; Measuring ROI</em> and <em>How Technology Can Assist You in <a href="https://econsultancy.com/training/digital-transformation/">Digital Transformation</a></em>.  </p> <p>They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.</p><p><a href="https://econsultancy.com/blog/67607-what-are-the-key-martech-digital-transformation-trends-in-india/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67596 2016-03-07T15:53:00+00:00 2016-03-07T15:53:00+00:00 Digital Transformation in the Retail Sector: challenges & opportunities Lynette Saunders <p><strong>Digital transformation is one of the most important topics facing retail today. </strong></p><p><a href="https://econsultancy.com/blog/67596-digital-transformation-in-the-retail-sector-challenges-opportunities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67609 2016-03-04T14:29:00+00:00 2016-03-04T14:29:00+00:00 Could Brexit be the biggest threat to London's digital sector? Ben Davis <p><strong>The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.</strong></p> <p>Though <em>current</em> immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).</p> <p>Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?</p><p><a href="https://econsultancy.com/blog/67609-could-brexit-be-the-biggest-threat-to-london-s-digital-sector/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67582 2016-02-26T10:56:00+00:00 2016-02-26T10:56:00+00:00 Our 10 favourite digital marketing stats from the past week Jack Simpson <p><strong>Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.’</strong> </p> <p>So turn up that screen brightness, put your glasses back on and let’s do this thing. </p><p><a href="https://econsultancy.com/blog/67582-our-10-favourite-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67559 2016-02-23T11:42:34+00:00 2016-02-23T11:42:34+00:00 Five key stats from the UK's Tech Nation report Ben Davis <p><strong>Tech City has released its Tech Nation report for 2016, looking at the impact of the digital tech economy in the UK.</strong></p> <p>I've had a read of the report (<a href="http://www.techcityuk.com/technation/">which you can download here</a>) and these are the parts I found the most interesting.</p><p><a href="https://econsultancy.com/blog/67559-five-key-stats-from-the-uk-s-tech-nation-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67527 2016-02-17T14:32:00+00:00 2016-02-17T14:32:00+00:00 Digital Media in 2016: An Interview with HP's Ron Fusco Evan Dunn <p><strong>I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.</strong></p> <p>Ron leads marketing measurement strategy at HP, and he previously ran strategy &amp; analytics at 3Q Digital in San Francisco.</p><p><a href="https://econsultancy.com/blog/67527-digital-media-in-2016-an-interview-with-hp-s-ron-fusco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67533 2016-02-17T11:24:00+00:00 2016-02-17T11:24:00+00:00 Why the digital-only Independent is doomed without drastic change Jack Simpson <p><strong>The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into <a href="https://econsultancy.com/training/digital-transformation/">digital</a>. </strong></p> <p>It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed <a href="https://www.marketingweek.com/2015/10/29/mark-ritson-i-was-right-about-the-i-newspaper-it-leaves-the-independent-in-worse-shape/%20">Mark Ritson’s posts</a> about this publication will know the move was likely an unavoidable decision.</p> <p>I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.</p><p><a href="https://econsultancy.com/blog/67533-why-the-digital-only-independent-is-doomed-without-drastic-change-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67502 2016-02-12T09:41:44+00:00 2016-02-12T09:41:44+00:00 What makes a good employee value proposition? Ben Davis <p><strong>A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.</strong></p> <p>But what makes a great EVP? How can you make your employees blush and say 'yes!?'</p><p><a href="https://econsultancy.com/blog/67502-what-makes-a-good-employee-value-proposition/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67500 2016-02-10T11:14:44+00:00 2016-02-10T11:14:44+00:00 What is digital product management? Ben Davis <p><strong>If 'digital transformation' could be defined by just one of its constituent parts, it might well be digital product management.</strong></p> <p>So, what is digital product management and how can it be implemented?</p><p><a href="https://econsultancy.com/blog/67500-what-is-digital-product-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67489 2016-02-08T14:08:00+00:00 2016-02-08T14:08:00+00:00 Slack, Yammer & Facebook: Who’ll win the collaboration battle? Ben Davis <p><strong>No digital job advert is complete without mention of collaborative working; a <a href="https://econsultancy.com/blog/67263-skills-shortage-the-biggest-barrier-to-digital-progress-overtaking-legacy-systems/">skills shortage</a> means businesses are finally fixing their broken windows.</strong></p> <p>Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.</p> <p>Here are three collaboration tools that are aiming to corner the market.</p><p><a href="https://econsultancy.com/blog/67489-slack-yammer-facebook-who-ll-win-the-collaboration-battle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67478 2016-02-05T09:52:10+00:00 2016-02-05T09:52:10+00:00 Five little things that kill a creative working culture Ben Davis <p><strong>Creativity is about culture and people, so it's hard to kill it quickly.</strong></p> <p>However, there are some tropes of restrictive workplaces.</p> <p>An innovative business need not rid itself of all the things on this list, but it's useful to step back once in a while to allow an alternative approach.</p><p><a href="https://econsultancy.com/blog/67478-five-little-things-that-kill-a-creative-working-culture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67484 2016-02-04T14:21:27+00:00 2016-02-04T14:21:27+00:00 Five key marketing trends from Digital Shift Q1 2016 Jack Simpson <p><strong>Our latest <a href="https://econsultancy.com/reports/digital-shift/">Digital Shift</a> presentation is here, and it’s packed full of exciting predictions and marketing trends.</strong></p> <p>From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.</p><p><a href="https://econsultancy.com/blog/67484-five-key-marketing-trends-from-digital-shift-q1-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67405 2016-01-14T14:04:00+00:00 2016-01-14T14:04:00+00:00 Has 'digital' become an anachronism? Ben Davis <p><strong>I was struck by the news that Adam &amp; Eve/DDB has dropped 'digital' from its job titles.</strong></p> <p>Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.</p> <p>There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even <a href="https://econsultancy.com/blog/63961-what-is-content-marketing-and-why-do-you-need-it/">content marketing</a>.</p> <p>Agencies want to get back to 'the work'.</p><p><a href="https://econsultancy.com/blog/67405-has-digital-become-an-anachronism/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67397 2016-01-12T10:43:00+00:00 2016-01-12T10:43:00+00:00 Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016 Ashley Friedlein <p><strong>Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.</strong></p> <p>These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.</p> <p>And each year there seem to be a different number. </p><p><a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67303 2015-12-09T14:31:38+00:00 2015-12-09T14:31:38+00:00 15 inspiring quotes from digital leaders Ben Davis <p><strong>What makes a great digital leader?</strong></p> <p>That's the question we attempt to answer in our latest research, <a href="https://econsultancy.com/reports/effective-leadership-in-the-digital-age/">Effective Leadership in the Digital Age</a>.</p> <p>As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.</p><p><a href="https://econsultancy.com/blog/67303-15-inspiring-quotes-from-digital-leaders/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67305 2015-12-09T11:05:00+00:00 2015-12-09T11:05:00+00:00 Three key charts from the 'Digital Skills Gap in Government' report Ben Davis <p><strong>Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.</strong></p> <p>However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.</p> <p>So, what better place to look for lessons on addressing the digital skills gap within your own business? </p> <p><a href="https://econsultancy.com/blog/67305-three-key-charts-from-the-digital-skills-gap-in-government-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67290 2015-12-08T11:43:00+00:00 2015-12-08T11:43:00+00:00 How alumni could help HR combat the digital skills shortage Ben Davis <p><strong>What if trying to retain your staff was missing the bigger picture?</strong></p> <p>What if, as the cliché goes, loving something means letting it go?</p> <p>Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.</p> <p>Perhaps this could be an important strategy to improve recruitment of digital skills in <a href="https://econsultancy.com/blog/67263-skills-shortage-the-biggest-barrier-to-digital-progress-overtaking-legacy-systems/">the ongoing skills shortage</a>?</p><p><a href="https://econsultancy.com/blog/67290-how-alumni-could-help-hr-combat-the-digital-skills-shortage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67293 2015-12-08T10:54:00+00:00 2015-12-08T10:54:00+00:00 84% of travel businesses have a digital transformation function Ben Davis <p><strong>Only 16% of travel and hospitality companies lack a team responsible for <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>.</strong></p> <p>That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our <a href="https://econsultancy.com/reports/digital-trends-in-the-travel-and-hospitality-sector/">Digital Trends in the Travel and Hospitality Sector</a> Report, published in partnership with Adobe.</p><p><a href="https://econsultancy.com/blog/67293-84-of-travel-businesses-have-a-digital-transformation-function/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67283 2015-12-04T01:10:00+00:00 2015-12-04T01:10:00+00:00 Digital Cream Singapore: The state of digital transformation Jeff Rajeck <p><strong>Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. </strong></p> <p><a href="http://bit.ly/1wrXZcI">Digital transformation</a> was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.</p><p><a href="https://econsultancy.com/blog/67283-digital-cream-singapore-the-state-of-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67262 2015-12-02T09:48:53+00:00 2015-12-02T09:48:53+00:00 In-house or outsourced? A key chart from our Organisational Structure guide Ben Davis <p><strong>Does your New Year to-do list include 'hire a PPC specialist'?</strong></p> <p>How have your marketing teams changed and upskilled in the past two years?</p> <p>Econsultancy's updated <a href="https://econsultancy.com/reports/digital-marketing-organisational-structures-and-resourcing-best-practice-guide/">Organisational Structures and Resourcing Best Practice Guide</a> reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.</p><p><a href="https://econsultancy.com/blog/67262-in-house-or-outsourced-a-key-chart-from-our-organisational-structure-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67263 2015-11-30T10:29:25+00:00 2015-11-30T10:29:25+00:00 Skills shortage the biggest barrier to digital progress (overtaking legacy systems) Ben Davis <p><strong>More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than 'legacy systems and processes'.</strong></p> <p>This finding comes from Econsultancy's latest research into organisational structures and digital leadership, entitled <a href="https://econsultancy.com/reports/effective-leadership-in-the-digital-age/">Effective Leadership in the Digital Age</a>.</p> <p>The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.</p><p><a href="https://econsultancy.com/blog/67263-skills-shortage-the-biggest-barrier-to-digital-progress-overtaking-legacy-systems/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67253 2015-11-26T14:08:46+00:00 2015-11-26T14:08:46+00:00 Help marketers get paid what they’re worth (and maybe win £250) Jack Simpson <p><strong>Think you’re being underpaid but don’t have any proof? Take the <a href="http://www.surveygizmo.com/s3/2431188/Econ">Econsultancy Career and Salary survey</a> today to help us find out key workplace trends for 2016. </strong></p> <p>Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.</p> <p>Most importantly, however, we’ll enter you into a prize draw to <strong>win £250 of Amazon vouchers.</strong> </p><p><a href="https://econsultancy.com/blog/67253-help-marketers-get-paid-what-they-re-worth-and-maybe-win-250/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>