Posts tagged with Digital Transformation

b2b dt report

B2B digital transformation: Key trends & recommendations

Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges.

According to McKinsey, "Turning your company into a top quartile B2B digital player can increase revenue by 3.5%".

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cx maturity model

Digital transformation and CX maturity at GE Healthcare Life Sciences

At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.

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Light at the end of the tunnel

Digital transformation: It's not a destination

Here we are, in the second half of 2017 and 'digital transformation', as an industry term and practice, is mainstream.

Virtually, all digital agencies and consultancies are offering services and solutions, of various flavours, under this digital transformation umbrella. Most now recognise that it's much more than just a technological and business transformation; it also encompasses many human aspects including mindset, behaviours, beliefs and culture.

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culture

10 companies with a digital culture

Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.

This was his attempt: "The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture."

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A digital transformation case study: The Met Office

It was 1758 when Samuel Johnston wrote: “When two Englishmen meet, their first talk is of the weather.” Fast forward 250 years or so and he’s still pretty much spot on. 

The only difference now is that digital technology enables us to talk about it even more.

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ri logo

How apprenticeships are fuelling Rentokil's digital transformation

Over the past few years, there have been many reports of a digital skills shortage.

One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.

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fsi report

Digital transformation in the FSI sector: A customer experience battleground

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.

Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.

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Digital transformation heats up in FSI as leaders compete for future

Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products. 

To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.

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ge

How GE is using co-creation as part of its digital transformation

GE is a fascinating company. For those that don't know, it was originally the Edison General Electric Company.

And though it may be a venerable old company, it's famously an innovative one. That innovation extends from products to marketing and GE's ongoing digital transformation.

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living business

Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.

In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.

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Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

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marketing ops

What exactly is marketing ops?

What is marketing ops?

In Ashley Friedlein's recent 2017 digital trends essay, he identifies marketing transformation as a hot topic.

Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.

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