Posts tagged with Digital Video

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The four pillars of an effective online video strategy

Video is one of the most effective forms of digital content, but also one of the most difficult to get right.

The beauty of video is that it’s both versatile and shareable, so it can be used for a range of functions (e.g. product demos, adverts) and can gain your company huge exposure in the process.

And the stats are certainly appealing. Data included in a report from the IAB shows that in 2013 video accounted for 12% of all time spent online, while separate data published on the Guardian indicates that one in three Britons watch at least one online video per week. 

In relation to ecommerce, we've published a number of case studies which show how video can improve conversions if used correctly.

But how do you go about the tricky task of devising your fledgling video strategy?

I’ve delved into the Econsultancy Online Video Best Practice Guide to bring you some advice on where to start.

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10 US digital marketing statistics we've seen this week

Here's the latest US stats we've seen around the web.

Intrigue is provided by native advertising, Alibaba hype, Twitter ads, newspapers and our obsession with our phones.

Get stuck in. And make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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Five ways that video can boost your digital marketing campaigns

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.  

But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?