Posts tagged with Digital Watermarking

Citroen uses digital watermarks to provide localised info on dealers

Citroen has integrated interactive ‘digital watermarking’ into its latest direct marketing initiative to connect customers with local dealers through their smartphones.

A brochure created to celebrate the launch of the brand's DS5 model includes 576 individual watermarks within 192 different versions, with each linking back to a different showroom.

The watermarks are hidden within the images of the cars, so have no affect on the design or layout of each page.

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