Most coffee shops look down on customers using a purchased cup of coffee as an excuse to take up a table and surf the internet all day. But Starbucks will soon be encouraging it.
The coffee chain recently started offering free WiFi in its shops. And soon that will come complete with Starbucks specific programming. Rather than compete with McDonald's on the coffee front, it looks like Starbucks is hoping that its tech partnerships will help bring customers through the front door.
years of intensive study, Econsultancy’s first graduates received their MSc
awards this week, making them the first in the world to gain a postgraduate
degree in Digital Marketing Communications.
As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.
But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.
MDC Partners, the holding company
that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum
Bond Senecal & Partners, is about to launch a “Million-Dollar Challenge.” One (or more) lucky marketer will win $1 million and the chance to run his or her own agency.
Winning a million dollars to start your own digital marketing agency may sound like a great deal, but as with any offer that sounds too good to be true, this one comes with a catch.
With many high-profile cases of behavioural targeting
going awry, too
many digital advertisers are seeing behavioural targeting as the be all and end
all of their campaigns.
Econsultancy’s Digital Cream event in London last week was a great place to announce our plans for a new piece of research about the impact of digital on a range of business functions including marketing, customer service and product development.
Online retailers have made a lot of progress in the past year, increasing conversions, sales and customer satisfaction rates in the 2009 holiday season. But that doesn't mean that consumers are happy with the online shoping experience. According to a survey from performance monitoring company Gomez, 1/3 of consumers had a poor online shopping experience during the 2009 holiday shopping season.
More problematic for retailers is the fact that consumers couldn't care less about the increased pressures that retailers are under during these times. Of those surveyed, 88% of consumers who have a bad experience on a website during peak hours may never come back.
The Marketing Budgets 2010 Report, which looks at measurement of digital and offline marketing channels - and allocation of budgets - is now live.
The survey-based research, carried out in association with digital marketing provider ExactTarget, has found that companies will increase their digital budgets by an average of 17% in 2010.
Furthermore, digital will account for 24% of total marketing budget this year.
Retail has been hard business in this recession, but over the 2009 holiday season, there were many winners, and those companies that learned how to listen and serve their customers online reached well deserved sales figures.
Traditional retailers have worked hard to compete with online brands on price and consumer satisfaction. And while they may not have reached their goals just yet, they are getting closer. According to a new survey from RIS and IHL Group, many retailers are focusing on improving their cross-channel capabilities in 2010. And if there's a lesson from 2009, it's that those retailers that don't keep up in digital will fall behind in sales goals overall.
Late night talk show hosts are taking sides at NBC. The network announced this week that it will be moving Jay Leno's show back to 11:30P. That could have major repercussions for the rest of their lineup. And put Conan O'Brien in a weird position, with his Tonight Show technically starting tomorrow, at 12:05A.
Conan decided today that he's not going to accomodate Leno. He released a response to the internet today announcing his refusal to bend to NBC's will. Within minutes, Conan fans and supporters took to the internet to express outrage over how he is being treated. Which means that NBC may have mistakenly stepped into a (at least temporary) solution to its ratings dilemmas — angry digital consumers tuning into Conan's show.